MARKETING EDGE holds 4th Quarterly Virtual Summit in a fortnight

Nigeria’s foremost marketing and advertising magazine, MARKETING EDGE has concluded plans to hold the 4th of its iconic Quarterly Virtual Summit on 18th December 2023. The virtual event is expected to feature top industry thought leaders and recently celebrated young marketing professionals locally and globally.

The theme of the summit is: “IMC Trends to Watch Out for in 2024”. It is said to have been carefully selected to create a pro-active roadmap for industry players and gladiators. Global thought leaders in the Integrated Marketing Communications industry among other experts are already lined up to speak at the summit .

Commenting on the upcoming summit, Mr. John Ajayi, Publisher /CEO of MARKETING EDGE magazine and convener of the summit, said the initiative is part of a quarterly series aimed at setting the agenda for industry conversation on contemporary issues and challenges facing the industry as well as the company’s vision of promoting the brand idea in the IMC eco-system.

“As an agenda-setting publication, stakeholders expect much from us, especially at this critical period of the global economic headwinds.This is our strategic way of stimulating meaningful and result-oriented conversations in the IMC environment as it faces a myriad of challenges. It is also a way of accomplishing our self-appointed task of promoting the brand idea,” he said.

Mr. Ajayi assured that the forthcoming summit would undoubted lg x-ray IMC trends to look out for in 2024, while solutions would be proffered by a team of experts cutting across different sectors of the industry.

MARKETING EDGE, the brand-focused media platform, said that it is not resting on its oars, but radically committed to delivering on its brand promise by ensuring that participants gain valuable knowledge from industry experts and veterans in the IMC space, who will share contemporary knowledge and information on the theme to avail participants the latest trends and techniques for developing winning brands going forward.

It added that it has pooled together a host of highly cerebral professionals and entrepreneurs whose expertise cuts across marketing, strategy, creativity, data processing and technology to dissect the chosen theme. The profiles of its array of speakers will be unveiled soon in subsequent publications’ as well as the details for registration and participation.

Over the years, MARKETING EDGE through the Quarterly Virtual Summit has continued to engage the industry on topical and thought-provoking talking points. The aim is to keep the entire industry well-informed and to equip professionals with the latest insights and strategies for navigating the dynamics and rapidly evolving landscape of the marketing industry.


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