Hayat Kimya strengthens leadership with new product offerings
By Zion Rufus
To further ensure the comfort and health of millions of babies, Hayat Kimya, one of the world’s leading diaper manufacturers, has launched ‘bebem with natural essences baby diaper’ in Nigeria.
First of its kind in the Nigerian market and inspired by nature, bebem with natural essences is made with sustainably sourced Natural bamboo fibres for extra absorbent area and organic cotton with organic cotton extract. Health sensitive and free of harmful toxins and chemicals, the new diapers are hypoallergenic, dermatologically tested and ultra-absorbent.
Emphasizing on customer satisfaction as the centre of innovation for the brand, outgoing MD, Hayat Kimya, Doruk Emiroglu said: “The increasing demand by consumers for more sustainable lifestyle choices informed our decision to launch the Bebem with natural essence baby diaper in the Nigerian market. The diaper, which is made with an extract from bamboo fibre and high-quality organic cotton extract, is eco-friendly and assures quality protection of the child. Hayat Kimya is excited about expanding its product offerings in Nigeria and is committed to ensuring the production of innovative and result driven consumer goods across the country.”
The Bebem with natural essences baby diapers are available in all sizes and can be purchased in all retail stores nationwide.
Hayat operates in the FMCG industry since 1987, manufactures goods in hygiene, tissue, home care and personal health categories offering well established brands such as Bingo, Gleen (detergents and home cleaning category), Molfix (baby diapers), Molped (feminine care category), Papia, Familia and Focus (cleansing tissue categories), Sholk (pet categories), Joly and Evony (adult diaper categories), Good Care and Evony (personal health category).
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