MARKETING EDGE ONTV, this Wednesday returns with the continuation of its exclusive interview with Ayodeji Razaq, CEO of Red Media Africa.
It will be a highly engaging Industry Conversation segment.
Following last week’s insightful session, Razaq is set to conclude his deep-dive conversation.
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He will be offering thought-provoking perspectives on the current state and future of Nigeria’s marketing communications and PR industry.
In this second part, he will shed light on several diverse issues impacting the sector.
This includes the evolving nature of brand storytelling to regulatory reforms and the role of youth engagement in shaping the industry’s future.
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In addition, viewers will get a rare behind-the-scenes look into Red Media Africa.
Razaq will be unveiling key aspects of the agency’s operations.
Unique offerings around strategy, and its unique positioning in the marketing ecosystem.
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He is also expected to speak on the services offered by the agency.
The agency’s service portfolios which include event marketing, marketing consulting, brand marketing, amongst others.
These are all tailored to deliver results for clients in various sectors.
He is a seasoned marketing communications specialist with over a decade of experience.
He is an expert in creating customized experiential solutions for brands across diverse sectors.
The PR consultant is also the Co-Founder of X-Holdings, a group of companies that includes Riquesa Africa.
This is a leading experiential and activation Company with operations in Nigeria and Ghana, and Duo Agency, a digital and tech-driven marketing agency.
Under his leadership, the agencies have helped global and local brands.
These include brands such as PZ Cussons, Oracle, Hitachi, Danone, Johnson & Johnson, Arla, Unity Bank, and Google.
Ultimately, it has significantly enhance their market performance through well-targeted and effective consumer engagement strategies.
Known for his ability to bring complex ideas to life, he has continually demonstrated strategic thinking and execution in the marketing communications space.
His insights are expected to add significant value to the ongoing discourse on the future of the PR industry in Nigeria and the broader African market.
MARKETING EDGE ONTV is a 30-minute weekly programme airing on TVC News (DStv Channel 418) and WAPTV (DStv Channel 262).
MARKETING EDGE ONTV features a compelling mix of segments.
There are: Brand News, delivering the latest updates and developments from the world of brands and marketing.
Brand in Focus, spotlighting innovative and impactful brands.
Industry Conversation, featuring in-depth interviews with leading voices across sectors of Nigeria’s economy.
MARKETING EDGE ONTV continues to be a must-watch for stakeholders across the marketing communications landscape.
It is well known in offering in-depth analysis, current trends, and top-tier thought leadership.
The continuation of Ayodeji Razaq’s compelling Industry Conversation airs this Wednesday.
There will be a repeat broadcast scheduled for Thursday at 9:30 AM on WAPTV (DStv Channel 262).
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