Loeries begins entries for 2023 edition

By Oghale Mafuru

The Loeries, a brand communication award focused on rewarding creative excellence in Africa and the Middle- East, has announced that it is receiving entries for the 2023 edition of the award which will hold in October this year.

According to the award company, Early bird deadline is 3rd May, 2023 and all entries completed by April 12th, 2023 will be eligible for a discounted rate.

It adds that entry deadline is 31th May 2023 and submission after this date will attract a 10% late entry fee charge.

“The entry eligibility period is for work that was commercially published, launched or aired to a substantial audience from 1 July 2022 and 30 June 2023.

“Previous entries and winners in the Shared Value and Service Design categories can be re-entered every year. For the Effective Creativity category, all previous Loerie-winning work from 2021 & 2022 is eligible”.

As Africa and the Middle East’s premier award that recognizes, rewards, inspires and fosters creative excellence in the advertising and brand communication industry, winning a Loerie is the highest accolade for creativity and innovation across our region. The Loeries, a proudly not-for-profit company, promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of fresh thinking, innovative ideas and outstanding execution.

For over 45 years, The Loeries has been celebrating the iconic and innovative work from brands, agencies, and production companies as well as individuals as they pursue communication that creates a positive impact on the lives of consumers and the economy.

As such this award focuses on every point where a brand interacts with people from traditional categories such as film, print and radio as well as areas such as digital, design, music videos, architecture, live events, PR, shared value and service design.

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