Leo Burnett Chicago appoints Kaylin Goldstein as Executive Vice President, Strategy Director

Leo Burnett Chicago has announced the addition of Kaylin Goldstein to the agency’s strategy team. Goldstein will serve as an Executive Vice President, Strategy Director for Coors Light.

Goldstein brings a combined Ph.D. in Anthropology and extensive agency experience to her new role. Over 12 years at Crispin Porter + Bogusky, she helped create some of the most talked about campaigns of the past decade, including American Express’ “Small Business Saturday” and Kraft Mac & Cheese’s “World’s Largest Blind Taste Test”—as well as brand work for Volkswagen, Hershey’s, Charles Schwabb, American Heart Association and American Airlines.

“With a wealth of experience, mentorship and plannercraft and big-impact initiatives to her name, Kaylin is a true force for our strategic bench,” said Aki Spicer, Leo Burnett Chicago Chief Strategy Officer. “Her understanding of human behavior and ability to tap into the cultural pulse makes her an incredible and energetic addition to our agency.”

Goldstein’s work has been recognised with Cannes Lion, Effies, Clios and Jay Chiat Planning Awards. Her expertise has earned her seats on the juries of the Effie Awards, Ad Age/Creativity Awards and Jay Chiat Awards, and in 2017, AdAge named her Strategic Planner of the Year.

“I’ve had the good fortune to work on some iconic brands in my career, and I’m excited to join an agency that’s a global icon in its own right with a roster of big, powerful brands,” said Goldstein. “At the core, Leo Burnett is all about connecting on a real, human level and using everything they’ve got — smarts, ingenuity, data, empathy, curiosity, creativity, technology — to break through and engage people in a meaningful way.”


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