Dentsu Aegis, others in hunt for Suntory Beverage & Food media business

Suntory Beverage & Food, one of the world’s largest food and beverage companies by market valuation, is holding a pitch to determine the agency that will anchor its media strategy going forward. The outcome of the global pitch is expected to be made known later this month according to a source close to the company.

At least three global agency networks are presently at logger heads for the right to own the multimillion dollar media account. The agencies include Omnicom, GroupM and Dentsu Aegis.

And here in the Nigeria, the contest is being following with bated breath by the affiliate agencies of the global networks, who are looking forward to warehousing the lucrative media account of the $13.5billion Japanese multination. The agencies include Algorithm, Dentsu Aegis and incumbent MediaReach.

Suntory Beverage and Food Nigeria faces an exciting prospect in the years ahead because last years the company, which is still relatively new in Nigeria, completed the divestment of the drinks bottling and distribution of Ribena and Lucozade boost in Nigeria. The transaction was consummated at the global level in 2015 when Suntory bought over the two top brands in a $2.1billion deal from GSK.

Suntory Beverage & Food Limited, a soft drink company, manufactures and sells non-alcoholic beverages and foods in Japan, Europe, Asia, Oceania, Africa and the Americas. The company offers soft drinks, mineral water, canned coffee, ready-to-drink tea, carbonates, functional drinks, fruit juices, and processed food. It also provides drinks for specified health uses, as well as health foods



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