Lagos NIPR unveils plans for LaPRIGA 2023

By Ibidunni Banjoko

The Nigerian Institute of Public Relations (NIPR), Lagos State Chapter, has announced plans for the 2023 Lagos Public Relations Industry Gala and Awards (LAPRIGA), which will take place on Thursday, 21 December, 2023, at the Shell Hall, Muson Centre, Lagos. The theme for this year’s event is “The Game Changer.”

To celebrate innovative PR initiatives across all levels of governance, the organizers have introduced a new category called “Best in Public Sector Campaign” alongside the existing “Outstanding Public Affairs Practitioner” category. Nominations are open to both individuals and organizations.

While explaining the plans for this year’s award, Mrs. Comfort Nwankwo, the chairman of the Lagos chapter of NIPR, stated that the competition for the award has grown significantly, with stakeholders showing more interest than ever before.

She further said: “This year’s theme is ‘The Game Changer’, We are on the lookout for campaigns that embody creativity and genuine game-changing impacts. To this end, we invite all PR professionals to visit our website, where they can download the award criteria and submit nominations, whether for themselves or someone else. Both individuals and organizations are eligible for nomination.

“In line with our commitment to global environmental concerns, we are introducing a new category, ‘Best in Environment/ Sustainability Campaign.’ We strongly encourage PR professionals in environmental and sustainability campaigns to participate wholeheartedly.”

She continued: “As in past years, we are actively involving and engaging stakeholders in LAPRIGA. Members of the Lagos Chapter of NIPR will play a central role in the 2023 Awards, from the nomination process to the selection of winners.

“Stakeholders in the industry can participate by nominating candidates in various categories, casting their votes for preferred nominees after the shortlisting by the Awards Panel, Seeking sponsorship support from their respective organizations, and Grace the awards night with their presence and glamour.

“The nominations will close on November 13, 2023. Members of the Lagos Chapter will begin voting on November 27th and conclude on December 8, 2023. The winners will be officially announced at the Gala night, scheduled for Thursday, December 21, 2023.”

LAPRIGA features a wide range of categories, including Best in Technology Public Relations, Best in Public Relations Education, Best in Hospitality PR, Best in Political Communication, Best in Entertainment PR, and Best Use of Research & Measurement.

Additional award categories recognize excellence in Public Relations Practitioner of the Year, Corporate Communication Professional of the Year, Most Influential PR Professional, and Outstanding Public Affairs Practitioner of the Year.

Other noteworthy categories encompass the Best Brand in Storytelling, Best Innovation in Public Relations, Digital and Social Media Agency of the Year, Rising Public Relations Practitioner of the Year, Best in Crisis and Risk Communication, and Excellence in Internal Communication & Employee Engagement.

Excellence will also be celebrated in the realms of Community Relations, Political Communication, Corporate Social Responsibility, and Supporter of PR. LAPRIGA will recognize the Agency of the Year, Model Agency of All Time, Public Relations Journalist of the Year, and Photo & Video Journalist of the Year.

According to the organisers, “This year’s LAPRIGA extends beyond the realm of communication practice alone. But also honoring an outstanding individual who lives with autism and developmental disorders and has a remarkable track record of achievement in the corporate world, aligning with our theme of ‘The Game Changer’ while collaborating with the Patrick Speech and Languages Centre in this regard.”

Commenting on the theme, Victoria Nwadoka, the planning committee chairman, said: “Why we are recognising the game changers this year, is because we have to recognise only players in the PR industry who have fired up the profession, who have brought innovations that have changed the ways of people think about public relations and change the way people recognises PR as a profession, a game changer is someone that does something that can spark new concept, inspire the desire for and acceptance for change and create the change itself.”

“The game changers can be individuals or organisations, it is exciting to recognise those facing different challenges and still making changes.

“LaPRIGA 2023 will be recognising the game changers in Lagos whose vision, leadership, and innovation are driving real impact in lives, in organisation in the public sectors, and Nigeria as a whole,” she added.


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