Budweiser receives Premium Lager Brand of the Year

By Felicia Nwosu

Nigeria’s foremost brand-focused marketing and advertising publication, MARKETING EDGE, is delighted to announce Nigeria’s leading beer brand, Budweiser, popularly known as King of Beers, as Premium Lager Brand of the Year. The Budweiser was conferred with the honour during the MARKETING EDGE’s annual Brands & Advertising Awards of Excellence held recently in Lagos.

The global beer brand was bestowed with The Premium Lager Brand of the Year category for its smoothness in nature, as well as its consumer-centric drive, football legacy in bringing sports fans closer to their heroes, thereby promoting unity and friendship in the beer segment of the Nigerian market.

Sharing his excitement with MARKETING EDGE during an interview, Dubem Orji, the Brand Manager of Hero, said he was excited and grateful to the organisers for such a memorable recognition.

“I am excited and also grateful to our consumers and to MARKETING EDGE for this wonderful award. We call ourselves the ‘King of Beers, and this is because we are brewed smooth. For you to be smooth really is not an easy task, which is why we pride ourselves as the smoothest beer in the market. We believe we are king of beers and we are made for Naija Kings.”

The top quality lager beer and official sponsor of the English Premier League and the Spanish La Liga, is a brand whose whole campaign is centred on uniting people around the world. Nigeria became home to Budweiser in March 2018 and since then it has been crowning kings nationwide with its expertly crafted beer brand. Budweiser’s exclusive Beechwood aging process produces a crisp taste, smoothness and drinking pleasure reserved for Kings.


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