Interswitch hosts Maiden Interactive Loyalty Management Workshop

The importance of customer loyalty can’t be overstated in today’s highly competitive business environment. By securing a loyal customer base, businesses of all types are better configured to build sustainable platforms that will support the ongoing growth and success of their organizations.

Interswitch, one of the pioneers in loyalty marketing in Nigeria recently organized a workshop centered on contemporary loyalty solutions management. This interactive seminar , held at the Eko Hotels and Suites on the 24^th of June 2016 combined Data Analytics and Loyalty Marketing Best Practices along with case studies and testimonials on what has worked and what clients could learn from and adopt in their respective businesses.

Interswitch partnered with ICLP Dubai and Welcome Real-Time (Members of the Collinson Group, a renowned global leader in Loyalty Services) to share deep and extensive know-how and practical insights on running effective reward/loyalty programs that drive business growth and ensure significant return on marketing investments and profitability in the long run.

Speakers at the seminar included Akeem Lawal, the divisional CEO of Switching & Processing at Interswitch, Priyanka Lakhani, Regional Planning Director at ICLP in Dubai and Wilfred Oddou and Yacine Touati of Welcome Realtime, based in France. Participants were drawn from a cross-section of organizations across FMCG, Financial Services, Hospitality and Others.

Interswitch Loyalty services, under the umbrella of the company’s switching & processing division has an exceptional track record for working closely with clients in not only growing customer bases, but maintaining them and delivering improved customer lifetime value as well.

Interswitch has implemented customized loyalty solutions for some of the most successful brands in Nigeria, helping clients to drive incremental revenues, retain customers and encourage brand engagement, with a complete spectrum of offerings spanning Programme Strategy, Programme Management and Loyalty Marketing Technology with Interswitch’s Xtended Loyalty Server® (XLS) platform .