Countdown to MARKETING EDGE 2nd Quarterly Virtual Summit
By Ibidunni Banjoko
As preparations for the MARKETING EDGE, Nigeria’s leading marketing and advertising publication’s second Quarterly Virtual Summit gather momentum, individuals, brands and agencies are strategically positioning for active involvement in the all-important industry event.
The Summit, billed to hold virtually on Zoom between 9:00am and 3:00pm on Friday, 25 June, 2021 has two sessions each focusing on different contemporary topical issues in the industry. Each of the sessions will have a panel of speakers who are respected industry thought leaders across the broad spectrum of the marketing communications sectors.
The topics for the Summit are: “Winning in The Digital economy: The Purpose Question and How to Win Reluctant Consumers” and “Digital Advertising Versus Traditional Media: the Conversion Rate Challenge”.
In its characteristic manner of pooling together highly cerebral professionals and entrepreneurs in the industry to dissect any contemporary issue it places on the table, MARKETING EDGE has gotten the nod of an array of widely experienced industry players, outstanding professionals and titans to share knowledge and insight on the aforementioned topics.
To deal with the topic, “Winning in the digital economy: The Purpose Question and How to Win Reluctant Consumers” are: Feyi Olubodun, Founder and Managing Partner, Open Squares Africa – Lead Discussant; Franklin Ozekhome, Strategy and Planning Director, Insight Publicis; Sherif Lanre Akinpelu, Startegy Lead, SPV Communications; Emeka Obia, Lead, Strategy and Planning, Leo Burnett; Ofureh Jennifer Odigue-Abhulimhen, Head, Strategy & Digital Transformation, Webcoupers; Adedeji Adeleke, leads planning and strategy, Noah’s Ark; Akin Adeoya, Chief Executive Officer Marketing Mix & Company as the Coordinator.
Other panelists for the summit include: Promise Oduh, Business Director OMD; Ajayi Eyitayo, Business Lead, Digital, mediaReach OMD; Dayo Adefila, Head, Digital Marketing Africa, PZ Cussons; Dotun Babatunde. Head of Digital Marketing, Olam Nigeria; Ose Osundeko, Group Head, Digital Marketing, Fidelity Bank PLC- Lead Discussant; Damilola Abodunrin, Business Lead, iProspect; Temitayo Ige, Brand Manager- Digital (Central, East & West Africa), Beiersdor; Omokehinde Thomas- Lead Digital Business, The REDWOLF Company; Dolapo Ogunbambo , Director, Strategy and Innovation Starcom Media Perspectives and Nkem Anyabiuke, Head, Media Buying & Control, PHD Nigeria; Maria Ogaziechi, Associate Director Trading and Investment Management Media Fuse Dentsu Aegis- Coordinator all of who will dissect the topic, “Digital Advertising Versus Traditional Media; the Conversion Rate Challenge”.
According to the Publisher/CEO of MARKETING EDGE, John Ajayi, the Summit was conceived as another offering from the publication’s stable in setting an agenda for the industry and also fulfilling its objective of promoting the brand idea.
“We are very proud to have introduced MARKETING EDGE Quarterly IMC Virtual Summit as a premier event that brings together the best minds in all IMC sectors at the highest level. The wide reception which greeted the inaugural edition clearly indicated that it was an idea whose time had come.”
Continuing, Mr. Ajayi said: “The expedience of the initiative is underscored by the fact that these uncertain times call for collaboration and conversation as we adjust to the fast-changing pace of the industry across sectors.
“As an agenda-setting publication, stakeholders expect much from us especially at this critical time. This is our little way of stimulating meaningful and result-oriented conversations in the IMC as it recovers from its myriad of challenges. It is also a way of accomplishing our self-appointed task of promoting the brand idea.”
He assured that the forthcoming second Summit would undoubtedly be an improvement on the maiden edition, as judging from the multiple topics being looked into clearly indicate that the scope of the Summit has been widened.
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