International Breweries appoints Hugo Rocha as new MD

Hugo Rocha has been appointed as the new Managing Director of International Breweries Plc, a part of the AB InBev Group. Rocha will replace Annabelle Degroot as Managing Director effective January 1, 2020, and is expected to build on Degroot’s achievements by leading the company to the next phase in its growth trajectory.

A statement by IB Plc’s Company Secretary and General Counsel, Muyiwa Ayojimi, said Annabelle was moving on to take up new responsibilities in Europe within the ABInBev Group, having successfully driven the company’s transformational agenda.

“Rocha comes with a lot of valuable experience having worked with the ABInBev Group for over 24 years in different leadership roles within the sales, process integration and human resources functions in various countries, including Brazil, Dominican Republic, China, Colombia, Argentina and South Africa.

“He holds a Master’s degree in Business Administration from the Sao Paulo Business School, Brazil and a Degree in Mechanical Engineering from the Federal University, Paraiso, Brazil,” the statement explained.

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