Heinz Arabia has unveiled an innovative solution for ketchup enthusiasts prone to accidents – the world’s first ketchup insurance policy. This new coverage is designed to ease the frustration and inconvenience of common ketchup spills and splatters.

Driven by the numerous social media posts depicting ketchup mishaps, Heinz Arabia has crafted a comprehensive insurance package covering 57 various claims. Catering to those who believe that Heinz is always worth the occasional mishap, the insurance addresses issues ranging from stained carpets and clothing to splattered surfaces like pets, ceilings, or sofas. It offers prompt and seamless compensation to affected individuals, ensuring swift resolution of ketchup-related incidents.

In the UAE, fans of Heinz will have the chance to receive compensation through various rewards, such as home cleaning services, laundry aid, handyman assistance, and luxurious spa treatments. These rewards can be accessed via MyBenefits, the premier employee benefits app in the Middle East.

Commenting on the launch, Passant El Ghannam, Head of Marketing at Kraft Heinz MEA, said: “Here at Heinz, we know our fans’ love for our ketchup can sometimes be, well, a bit over the top. Our research tells us that 48% of them have ketchup accidents all the time, but 91% swear their love for Heinz makes it totally worth it. That’s why we’re rolling out ketchup insurance – to turn messy moments into pure joy and convenience for our die-hard fans, letting them enjoy their ketchup incidents worry-free.”

Federico Fanti, Chief Creative Officer at FP7McCann stated, “Using social listening allows us to provide solutions for consumers in a humorous way – while turning a relevant insight into something to benefit from. And it’s not only about cleaning messes but offering unlikely solutions.”

Those who have encountered ketchup-related accidents corresponding to any of the 57 claims addressed by the insurance are urged to submit their applications through Heinz Arabia’s website or social media platforms by utilizing the hashtag #HeinzKetchupInsurance.