GroupM elevates Samantha as Global Head of Commerce

By Ibidunni Banjoko

With the aim to standardize its commerce capabilities across markets and develop technology to help clients navigate an increasingly fragmented marketplace, GroupM, WPP’s media investment group, has elevated Samantha Bukowski to lead GroupM Nexus Commerce as Global Head of Commerce.

Samantha will work closely with regional and market leaders to implement local commerce plans and strategies as well as working with capabilities across WPP to support the broadest possible solutions for WPP’s clients.

Commenting on the appointment, Nicolas Bidon, GroupM Nexus’s Global CEO said: “As commerce continues to grow as a primary driver of performance and growth for our clients, it’s critical we keep them ahead of the curve”
“Samantha’s leadership has been instrumental in expanding our capabilities and delivering innovation and growth for our clients. Her deep knowledge of the space and ability to federate a unique network of commerce experts across GroupM, our agencies, GroupM Nexus, and WPP make her a uniquely capable leader who will play a critical role in further elevating our commerce capabilities and driving business growth for our clients.”

In her words, Samantha stated that Commerce is rapidly becoming central to the future of all media and through GroupM Nexus we are in a unique position to help our agencies and clients define this new era.

“We’re doing this by knocking down the silos that exist between specialist commerce communities to empower our agencies with a holistic view of performance, forge deep connections between media and data strategy, and unlock the growth and innovation that comes from connected talent. I couldn’t be more excited to be taking on this role to help push the boundaries of what’s possible in this critical area on behalf of our clients,” she added.

Samantha has spent the last year leading the strategic development and operationalization of GroupM’s connected commerce capabilities across the group. She first joined GroupM in 2019 to lead Wavemaker’s U.S. commerce strategy and capability.


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