Euro Global rolls out two new products

Poised to continue to meet the tastes and lifestyles of the Nigerian consumers, Euro Global, a leading foods and distilleries company has launched two new innovative products into the Nigerian foods and drinks market.

The two new products, Power Spirits Drink (bottle and Can) and Golden Choco were introduced into the market February through strategic market approach aimed at meeting the consumers at the points of sale.

Commenting on the new products, Managing Director of Euro Global, Mr. Manish Uniyal said the foods and drinks company launched the products into the market as a direct response to the growing needs of consumers who prefer the soft side effects of bitters and those who love beverage drinks that combine the wholesome richness of chocolate and the highly nourishing benefits of European – certified malted sorghum goodness.

He also hinted that the company has concluded plans to ensure that the new products are given requisite marketing support so that they can become market leaders in their respective segments.

Besides, Uniyal disclosed that the current economic situation in the country vis-à-vis the competition in almost all products segments has made it more exigent for brand owners to create new innovative products that will readily favour the different economies of scales of the consumers.

Power Spirits Drink comes in the light (softer) variant as ready-to-drink (RTD). Power Bitters derivative is the ultimate mix for those who prefer the soft side of Bitters. It comes in packs of 33cl bottles and 33cl Cans. Similarly, Golden Choco is the first-in-class beverage drink that combines the wholesome richness of chocolate and the highly nourishing benefits of European-certified Malted Sorghum goodness.

Euro Global and Distilleries is a major market leader in Nigeria and its neighbouring countries producing, packaging, marketing and supplying premium world-class alcoholic and non-alcoholic drinks and beverages.

Euro Global Foods and Distilleries Limited is a proud member of Sona Group of Companies, which comprises about a dozen leading companies providing pioneering and cutting-edge B2B and B2C products and services in broad spectrum of industries and various consumer needs in Nigeria and beyond.


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