ADVAN Awards draws closer with call for entries

By Felicia Nwosu

As the 2022 Advertisers’ Association of Nigeria (ADVAN) Awards for Marketing Excellence gains momentum, the association has also called for entries from brands to showcase the stars of marketing in West Africa to the world. The event will be held on the 20th of November 2022, and the submission for all entries will close on the 31st of October, 2022.

The ADVAN Awards for Marketing Excellence 2022 has successfully resonated with the industry as an annual ritual, having sailed through the landscape for 11 years; it has become the most celebrated event in the nation’s Marcoms Industry. The organisers reiterated that this year’s edition will not fall short of industry expectations.

“This edition promises to be a most competitive and exciting one as we have over 100 brands ready to showcase their extraordinary talents at business growth. We also invite you to create the right perception of your brand as a leader in marketing excellence through the various sponsorship and partnership opportunities for the event. The partnership opportunities can be found on the ADVAN Awards Website. If you have other enquiries, we will be happy to speak with you at your convenience. We look forward to receiving your award winning entries. We recommend that you involve your agencies to assist in the submission of entries to ensure you meet the deadline.”

The ADVAN Awards for Marketing Excellence are presented to organizations and individuals who have achieved extraordinary success from innovative and effective marketing practices.

The Awards have evolved over the years in response to new developments in marketing theory and practice to reflect the growing appreciation of the critical role of marketing as the vital source of value creation for a business.

Through the awards, ADVAN promises to highlight the fundamental position marketing holds in business and wealth creation.

According to ADVAN, the global annual event promises to have a truly global impact as its Judging panel will include Global CMOs and Senior Marketing Professionals.

The Categories to be awarded this year include:

  • Brand of the year
  • Innovation of the year
  • Campaign of the year
  • Digital & Social Media Marketing of the year
  • Consumer Promotions of the year
  • CSR or Social Impact Campaign of the year
  • Public Relations/Corporate Communications Campaign of the year
  • Experiential Campaign of the Year
  • New Brand/Brand Extension/ Revitalization of the Year
  • Indigenous Brand of the Year
  • Legacy Brand of the Year
  • Outstanding Marketing/Corporate Communication Professional of the Year
  • Future Leader of Marketing Student
  • Future Leader of Marketing -Junior Manager
  • Brand Journalist of the year
  • Judge’s Choice Award
  • Marketing Team of the year
  • Consumer’s Choice Awards
  • The Brand of the year category, which is the overall winning category, will be crowed ‘Brand of the ‘Year West Africa’.


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