The Edge Awards 2025 was celebrated as Nigeria’s most prestigious recognition of marketing and brand excellence. A night of glamour, recognition, and inspiration was delivered to a distinguished audience of industry leaders, policymakers, and corporate executives.

The event was characterised by elegance, innovation, and the strong presence of its sponsors, whose contributions were felt throughout.

From the opening moments to the closing ovations, seamless organisation was experienced by dignitaries and guests. Memorable experiences were provided as attendees were given the chance to witness the recognition of outstanding brands and personalities, along with the thoughtful touches and refreshing presence of leading names across multiple industries.

Respected and influential brands in Nigeria and beyond were included among this year’s sponsors. Guinness, AB InBev, Fuji, Nutri-Yo, Nutri-Milk, Bigi, Coca-Cola, Indomie, Supreme, Cway, Good Mama, Nimbus Media, Peak, 11 PLC, So Klin, Pepsi, FirstBank, Wellcome Snacks, OmniRetail, Cool 96.9 FM Lagos, Suppy, iOM, King’s, Three Crowns, TVC, 99.9 FM, Elev8 Media.

ALSO WATCH MARKETING EDGE ONTV

Others are, New Crystal Communications Ltd, Plural Media, Nigerian Breweries, Rockcity FM, Sosa, Bold ’98 Irish Whiskey, Santa Alba, Nigeria Info, Salonpas, MTV Base, Aquafina, 96.9 FM, Goldmyne TV, Viju, Invent Media, WapTV, Choco Milo, The Sun, Bow, Malta Guinness, Fearless Energy Drink, Rite Foods, Good Earth, Trace, FrieslandCampina WAMCO, Gala, and Good Health were all acknowledged for their roles.

The event’s atmosphere was elevated by their support, and a lasting impression was left on the audience. Premium hospitality was enjoyed by guests, and a showcase of brand excellence was provided. The Awards’ central theme, Excellence Beyond Borders, was reaffirmed through every aspect of the evening.

The collective efforts of the sponsors were described by organisers as essential to the event’s success. It was emphasised that the evening became more than an award ceremony. A statement of industry collaboration and the power of brands to inspire transformation was created.

Satisfaction was expressed by dignitaries as the evening ended, while stakeholders celebrated the growth of Nigeria’s marketing and creative industries. A new benchmark for prestige and impact was set by The Edge Awards 2025. As the curtains were drawn, one message was confirmed: excellence is celebrated on a global scale when great brands are brought together.