Dentsu taps Mohanty as Chief Creative Officer
By Abimbola Mohammed
Dentsu Creative India has appointed Joy Mohanty as its new Chief Creative Officer. Mohanty will report to Ajay Gahlaut, Group Chief Creative Officer, as she will be tasked with accelerating Dentsu Creative India’s growth trajectory in the North region.
According to Dentsu Creative, Mohanty’s professional journey has been deeply rooted in Indian culture. He has worked on a host of brands such as Maruti Suzuki, Google, Nestle, Absolut, Thums Up, Makemytrip.com, Housing.com, and HP.
In his previous roles, he held creative leadership positions in agencies, including Publicis Capital and Lowe Lintas. Prior to joining Dentsu, he led Goldilocks, an agency from the Usha International group.
Some of the notable campaigns he has worked on include Maruti Suzuki’s ‘Kitna Deti Hai’, Absolut’s ‘Colourless’, Google Search, Google Maps’s ‘Pa7anch Minute ko Paanch Minute Banate Hain’, Google Maps 2-wheeler’s ‘Paaon Zameen Se Door Rahenge’, Housing.com’s ‘Yahan Search Khatam Karo’ and Google Railwire’s ‘#StoriesFromTheStation’. He was also a part of the ‘Money Made Simple’ campaign for Google Pay and Google Assistant’s India launch.
Speaking on the appointment, Gahlaut said: “We are rapidly building capabilities to stay ahead of the curve in a dynamically evolving industry. However, the tallest structures are built on strong foundations.
“Joy’s appointment is, thus, vital to our plan for times ahead. He is a veteran who has worked on some of the most groundbreaking campaigns. I am certain that his experience will bring solidity and wisdom into the fresh, bubbling cauldron of creativity at dentsu.”
On his part Mohanty added that: “I am excited to join forces with Ajay and Amit and be part of the superb talent hub they have turned DENTSU CREATIVE into. An enviable list of clients makes this a big opportunity. I look forward to adding to the energy and doing some great work.”
RECOMMENDED ARTICLES
Comment
No comments found.