As organisations increasingly seek stronger cultural relevance and deeper audience engagement, global men’s health charity Movember has selected Ogilvy PR as its communications partner in Australia, signalling a new phase in its efforts to broaden awareness, stimulate participation, and strengthen conversations around critical health challenges affecting men.

The appointment followed a competitive agency review process and immediately positions Ogilvy at the centre of Movember’s communications strategy.

Consequently, the agency will lead earned media initiatives, influencer collaborations, creative storytelling, and strategic public relations programmes aimed at elevating the visibility of Movember’s mission while attracting greater participation in its annual fundraising and awareness campaign.

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Founded in Australia in 2003 by two friends and a group of 30 participants known as “Mo Bros,” Movember has since evolved into one of the world’s most recognised men’s health movements.

Over the years, the organisation has channelled funding into more than 1,250 health projects globally, driving research, challenging conventional approaches to healthcare delivery, and creating new pathways for men to access support services.

Speaking on the partnership, Head of Consumer PR and Influence at Ogilvy, James Curtis, described the collaboration as particularly meaningful, noting that he has personally supported the Movember cause for more than a decade.

According to him, the charity has consistently distinguished itself through its ability to address serious health concerns in a culturally engaging and relatable manner.

Furthermore, Curtis explained that the agency intends to combine earned creativity with culture driven communications to amplify the organisation’s impact and strengthen public engagement with men’s health issues.

He added that the opportunity to contribute directly to a cause he has long supported represents a significant milestone for both himself and the wider agency team.

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Meanwhile, Movember’s PR Manager for Australia and New Zealand, Louise Fennelly, said the organisation selected Ogilvy because of its strong creative credentials, strategic capabilities and demonstrated understanding of the men’s health landscape.

According to Fennelly, the agency presented ideas capable of generating meaningful public attention while maintaining a genuine connection to Movember’s purpose.

As a result, the partnership is expected to support the charity’s ambition to increase awareness, encourage wider participation and inspire more individuals to join the movement.

She further emphasised that Ogilvy’s combination of strategic thinking, influencer engagement expertise and commitment to advancing men’s health made the agency a natural fit for the organisation’s next stage of growth.

In addition, she expressed confidence that the collaboration would help Movember connect with new audiences, stimulate important conversations and build upon the momentum the charity has generated across international markets.

Looking ahead, Movember is positioning 2026 as a defining year for its global advocacy efforts. Accordingly, the organisation plans to expand its reach while intensifying support for programmes focused on mental health, suicide prevention, prostate cancer and testicular cancer.

As awareness of men’s health challenges continues to grow worldwide, the new alliance between Movember and Ogilvy is expected not only to strengthen the charity’s public profile but also to accelerate conversations, increase community participation and advance initiatives designed to improve health outcomes for men across the globe.