Nigeria’s advertising and marketing communications industry is set to converge in Abuja from November 11 to 13, 2026 for the 2026 National Advertising Conference, the industry’s annual gathering, under the theme: “Repositioning the Marketing Communications Industry for the Next Frontier.”

The conference will bring together leading professionals across the marketing communications value chain including advertisers, agencies, media owners, press, regulators, technology innovators and business leaders to examine the trends, disruptions and opportunities shaping the future of the industry.

According to the organising committee, as the marketing communications landscape continues to evolve amidst economic pressure, rapid digital transformation, artificial intelligence and changing consumer behaviour, the 2026 edition will serve as a strategic platform for meaningful dialogue, thought leadership and industry-wide collaboration aimed at driving sustainable growth and innovation.

The conference programme will feature keynote sessions, high-level panel discussions, industry papers and exhibitions centred on critical themes including whether the industry is ready for the next frontier, rethinking marketing communications from the chief marketing officer’s perspective, the agency sector’s readiness for the next frontier, the future of broadcast media in Nigeria and audience measurement systems, regulation of digital marketing and artificial intelligence in Nigeria, the Nigerian creative economy and the place of the advertising industry and the future of awards in the marketing communications industry.

An impressive lineup of distinguished speakers has been announced for the 2026 edition. Confirmed speakers include Mohammed Idris, Honourable Minister of Information and National Orientation, Hannatu Musa Musawa, Honourable Minister of Art, Culture, Tourism and the Creative Economy, Olu Akanmu, former Chief Executive Officer of Opay and Executive in Residence at Lagos Business School, Idemudia Dima Okojie, Marketing Director for West Africa at Mastercard, Patrick Gomes, Chief Operating Officer of FMEIL, Tony Agenmonmen, Chief Executive Officer of OE&E Consult and Obi Asika, Director General of the National Council for Arts and Culture, alongside other influential voices shaping the future of marketing communications in Nigeria and beyond.

In addition to its conference sessions, NAC 2026 will feature exhibition booths and interactive displays showcasing innovation, creativity and emerging solutions from across Nigeria’s advertising and communications industry.