CVA spotlights 54 brands as value-for-money award winners

By Felicia Nwosu

Amidst glitz and glamour, Consumer Value Award (CVA) has spotlighted 54 brands across industries and categories as Best Value For-Money awards winners at the just concluded second edition of the award, held recently at Radisson Blu, Ikeja, GRA, Lagos.

The organizers said this was to recognize brands for their outstanding achievements in meeting and exceeding customer expectations through tireless efforts, unwavering dedication and relentless pursuit of excellence in today’s dynamic and ever-evolving marketplace.

This year’s edition was themed: “Consumer Satisfaction Index”, andspotlighted winning brands such as Glo, who stood out with 56% and 53% of votes under the Telecommunication /Data % ISP category respectively. Leadway Assurance got 76% of votes under the PFA Pension category, Indomie got 91% to hit the top ladder as the winner in the noodles category, Mobile Super won under the Lubricant industry category with 77% of votes, while Mr. Chef won with 87% of votes under the salt category and several other brands who were specially voted for by consumers as Best Value-For-Money brand.

Also, heads of some corporate organisations and agencies such as the Nigerian Communications Communications (NCC), Nigeria Civil Aviation Agency (NCAA), and Lagos State Consumer Protection Agency (LASCOPA) were recognized for their immense roles in advocating that consumers get the best value for their money and that brands are passionate in meeting these demands.

Delivering his welcome address while reflecting on the theme, the Convener, Akonte Ekine, who’s also the Lead Strategist of Absolute PR Limited, noted that this year’s awards has been nothing short of extraordinary, as they received an overwhelming response from consumers across the country who took the time to nominate and vote for their favorite brands. This, he attested, stood as a testament to the active and discerning nature of consumers, noting that over 300 brands were nominated.

“Today, we proudly announce that over 50 brands have emerged victorious as the best value-for-money brands for the second time, and we are very grateful to have shared this experience of validating brands’ efficacy through your votes. In a world where the power of choice has never been greater, it’s heartening to see brands rise to the occasion and truly make a difference in the lives of the people they serve. The Consumer Satisfaction Index is a mirror reflecting the synergy between the demands of consumers and the passion of brands to meet those demands,” he said.

“These brands have not only met but exceeded the expectations of discerning consumers, consistently delivering products and services that resonate with the very heart of what the Consumer Satisfaction Index stands for, which is unwavering dedication to consumer happiness and contentment. The badge of honour that these brands will receive today is not just a symbol; it’s a reflection of their relentless commitment to consumer-centricity. It’s a salute to the tireless efforts they have put into understanding and fulfilling the needs of the modern Nigerian consumer,” Mr. Ekine added.


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