Even as economic challenges persist, consumers are continuing to reach for premium products. Euromonitor International reports that per capita spending on premium goods is projected to grow steadily by 1% a year between 2022 and 2032.Consequently, this is an indication that  global appetite for premium goods holds strong

Premium Chocolate and Luxury Goods Lead the Way

The study highlights premium chocolate climbing to $40.6 billion by 2030, while the luxury goods sector could reach nearly $589 billion, up from $464 billion in 2025. Analysts say these categories outperform the broader market, driven by consumers’ growing desire for quality, distinctive experiences, and products that reflect personal values.

Emerging Markets and Consumer Trends Drive Growth

Rising incomes in Asia-Pacific and Eastern Europe are fueling premium spending, especially among the expanding middle and affluent classes. Consumers increasingly prioritize wellbeing, durability, and brand reputation, while brands respond with “affordable premium” options such as smaller sizes or tiered product ranges to widen access without reducing perceived value.

Furthermore, experiential and emotional engagement is redefining premium, with brands leveraging personalization and social media to connect with younger, discerning consumers who value authenticity and convenience.

Looking Ahead: Innovation and Balance Key to Success

Euromonitor notes that premiumisation will continue to grow as brands innovate around consumer expectations and evolving definitions of value. Success, analysts say, will depend on balancing aspirational positioning with accessibility, while using technology to deliver unique, personalized, and emotionally resonant experiences.