Coca-Cola, Tyla aim at Gen Zs with 'enjoy the moment' campaign

Coca-Cola, Tyla aim at Gen Zs with ‘enjoy the moment’ campaign

In a bold move to continuously connect with Generation Z amid the digital noise of today’s fast-paced world, Coca-Cola has unveiled its latest summer campaign, “Enjoy the Moment with a Coca-Cola”, featuring Grammy-winning South African artist Tyla.

The campaign invites young consumers to step away from their screens, savour genuine experiences, and rediscover the joy of living fully in the present.

Sue Lynne Cha, Vice President of Marketing at Coca-Cola North America, emphasised the campaign’s purpose.

“Gen Z is inundated with digital content, yet they yearn for authentic experiences. With ‘Enjoy the Moment,’ we’re inviting them to pause, unplug, and create memories that last—all with a Coke in hand, He said.”

The campaign’s launch is backed by a robust multi-platform rollout across television, streaming, social media, and out-of-home advertising, developed by WPP Open X and led by Ogilvy.

Understanding that engagement today goes beyond passive viewing, Coca-Cola also introduced a “Summer Scratch-Off Sweepstakes” activated by QR codes on packaging and digital ads. Participants can win prizes ranging from movie tickets and flight vouchers to a grand prize replicating the iconic road trip featured in the campaign.

This interactive element, encouraging young consumers to translate inspiration into real-world adventures, has begun to pick up rapidly as early metrics show strong engagement, with millions of QR code scans and social media shares, signalling a successful resonance with the target audience.

Recall that in late March 2025, Coca-Cola relaunched the ‘Share a Coke’ campaign globally, geared towards helping Gen Zs “seek authenticity and connection with people in real life in a world where interactions online feel momentary”.

The campaign was also aimed at arousing the nostalgia that came with the initial groundbreaking launch (in today’s digital age) where consumers enthusiastically looked out for and shared Coca-Cola pet drinks that had their names or that of their loved ones.

This series of campaigns signifies Coca-Cola’s intensive efforts towards identifying with the Gen Z lifestyle and desires as well as creating a lifetime of experiences for the generation right from their early years and as they evolve up the age ladder.