Generation Z

How ‘table for one’ turned loneliness into luxury

Dining alone in Nigeria once carried an unspoken stigma. Restaurants existed for...

Coca-Cola, Tyla aim at Gen Zs with ‘enjoy the moment’ campaign

In a bold move to continuously connect with Generation Z amid the digital noise of...

Marketing for Gen Z: Understanding and targeting next customer wave

By Oluwaseyi Lawal Generation Z, often referred to as Gen Z, is one demographic...

Advertising to Generation Z

The future of advertising is, beyond dispute, immersive. With soft metrics to complement...

Unilever launches digital skills hub to empower unemployed youths

Multinational FMCG Company Unilever has launched a digital skills hub tagged LevelUP...

How the iGeneration is entering and shaping today’s workforce

As the oldest of millennials (those born between 1981 and 1996) are well into adulthood,...