Coca-Cola appoints Precise Platforms for PR consolidation
Coca-Cola Nigeria has appointed Precise Platforms to manage its Public Relations account. According to Coca-Cola, the relationship, which would see the corporate and brand Public Relations accounts combined for management at the strategic communications agency, came into force on 1st January, 2022.
Commenting on the account consolidation, Nwamaka Onyemelukwe, Director, Public Affairs, Communications and Sustainability, Coca-Cola Nigeria, said: “When we commenced the process of reviewing our PR strategy for 2022, we were focused on ensuring we deliver on our core objectives for the year, foremost of which was to continue to deliver our brand promise to both our consumers and valued stakeholders. With this in mind, we successfully consolidated our accounts, closing out 2021 very strong and with a lot of hope for 2022.”
She added: “With the commencement of this new partnership with Precise Platforms, we are confident that our new team will continue to represent our interests in the most outstanding way and we remain optimistic that 2022 will be a truly rewarding year for both parties.”
Also commenting, Managing Director, Precise Platforms, Bolaji Okusaga, said: “We are delighted to earn this relationship with Coca-Cola Nigeria, a global leader in its segment. We are humbled by the valuable responsibility of lending expert perception minding support to the proven team at Coca-Cola, as it attests to the diligence we have been putting into our jobs over the years.”
It was gathered that the Coca-Cola account adds to a number of blue-chip companies already being managed by Precise in the Nigerian market, which include but not limited to Seplat, Nestoil, Amazon Energy, OCPAfrica, Henkel (Expand Global), and Unilever.
About Coca-Cola Nigeria
Coca-Cola Nigeria Limited is a total beverage company, offering one of the world’s most valuable brands, Coca-Cola. Our company portfolio includes valuable beverage brands, such as Coca-Cola, Fanta, Sprite, 5Alive juices, Eva water, Schweppes and Limca. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market.
We’re also working to reduce our environmental impact by replenishing water and promoting packaging recycling across our value chain. With our bottling partners, we employ more than 5,000 people with over 700,000 distribution partners helping bring economic opportunity to local communities. Learn more at the Coca-Cola Nigeria website at www.coca-cola.com.ng and follow us on Twitter, Instagram, Facebook and LinkedIn.
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