Celebrating Amber @1
“This is the Lord’s doing; it is marvellous in our eyes.”
A year ago, you landed in this clime like an eagle almost in the thick of Covid-19 pandemic. You defied all odds and launched into the competitive Nigeria’s energy drinks market in style and grandeur. While others were nowhere to be found, perhaps in hiding, waiting and watching the market to open or unravel, you opened up the frontier daringly.
Like the prophet with a mission, you stole the show with your bravery and boldness to dare the lions in their dens and seized the market from the grip of the oldies. Today, the mustard seed planted a year ago has grown in equity and relevance.
Your coming was not without promises and essence. You have been fulfilling the promises and proving your essence as you continue to stimulate the energy in all of us. As an iconic brand, you have continued to gain market traction and setting agenda while others follow. You remain an enigma and indeed a brand to watch in your exciting growth trajectory and market penetration.
Your presence is beginning to be felt across the country as you spread your tentacles through the states of the Nigerian Federation with your care and concern for your teeming consumers.
You started connecting with the consumers by activating the market long abandoned due to the Covid-19 pandemic and its vicious imports and percussions in untimely deaths, suffering, hunger, anger and isolation.
After activating the market, you went on a social charity by innovating Free BRT Bus Ride for millions of Lagosians and commuters just emerging from the pains and pangs of the pandemic.
Beyond these, you have been doing much more while consumers keep looking towards your direction for action and stimulation. You have just re-assured them with your latest campaign – Amber Dey For You which has continued to resonate with the target audience even as they relish the high premium quality you offer on their palate.
It is a bonding that has a beginning but may never have an end as you remain a legacy brand, a trustee of posterity.
You did not stop at that, as you launched an empowerment programme aimed at improving the standards of living of several thousands of Nigerian citizens in becoming self-employed and financially independent.
Today, you have succeeded in creating a huge number of entrepreneurs popularly called Amber-ssadors who now own their own in the Nigerian enterprises sector.
At MEDIA EDGE LTD & MARKETING EDGE Publications Ltd, we are proud and priviledged to be a part of your exciting and inspiring spirit. We remain loyal and committed to supporting you as you ascend the leadership position in the Nigeria energy drinks market.
What stands you out is boldness, courage, innovation and the can-do spirit of an average Nigerian. Keep up the good works as you engage your consumers with Amber Game Rush, a web-based game aimed at enriching Nigerians while relieving them of the hustles and bustles of life.
More grease! More grace to Amber@1 and the entire management and staff of Amber Energy Drinks Ltd. Wishing you long life and prosperity.
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