Opinion

Africa is the world’s fastest growing crypto market. Nigeria is leading it. Let us act like it

By Monica.Cash | Mbah Casmir, Founder and CEO Africa's crypto growth story has become...

A Friendly Reminder: If your revenue isn’t growing, your marketing strategy needs a rethink

By Leye | CEO, Intense Digital There is a question every marketer eventually faces,...

Shifting paradigm in Public Relations from traditional approach to digital-first

By Bolaji Abimbola ‎ ‎The PR landscape is fast-changing with the adoption of...

REIMAGINING EDUCATION IN THE AGE OF AI: Why Nigeria Must Rethink How We Prepare Talent

By the Provost, 02 Academy Nigeria I have spent years working closely with young...

How mounting costs, quackery reshape Nigeria’s struggling OOH advertising industry

Nigeria’s Out of Home advertising industry is passing through one of its most demanding...

What makes for good marketing doesn’t change in the age of AI

By Dr Rotimi Olaniyan There is a conversation happening across the marketing industry...

Founder controversy: When personal past becomes corporate risk

Paystack has suspended its co-founder and Chief Technology Officer, Ezra Olubi, after...

Discovering  power of PR: Some thoughts I shared at the Africa global PR Week, Nairobi, Kenya

By Israel Opayemi The Africa Global Public Relations Week began in Nairobi, Kenya,...

How brands are mastering storytelling for the scroll generation

In today’s digital world, attention is a scarce and fleeting resource, especially...

A nation reimagined: Nigeria is our communication project

Every country has a flag. Not every country has a brand. A brand is the emotion...