Opinion

Gen Zs are not distracted; your brand is just irrelevant

The myth that Gen Z has a short attention span is one of the most expensive lies...

‎World PR Day 2026: Golden Age of strategic PR in the era of convergence

Every July 16 is celebrated globally as World PR Day. WPRD commemoration, which...

Rexona’s armpit moment at the World Cup

Nobody was looking at the fourth official’s armpit. That was exactly the point. At...

The brief is a ceiling and LePub just proved it

Here is something uncomfortable to sit with. The brief; the document that sits...

Understanding and leveraging ‘The Urgency of the Now’ in building great businesses

By Godfrey Adejumoh The concept of time exists in three dimensions: the past (before),...

Performance management in a creative environment without killing the culture

By Ayodeji Razaq, Co-founder and Group COO of The People Company Group (TPCG) I've...

The billion-follower vacuum: sports marketing after the Messi-Ronaldo era

The 2026 FIFA World Cup is reviving football's oldest argument — who is the true...

The “Olodo Uprising” is really about what Nigeria rewards, not creators

Rapper Ycee didn't just start a celebrity feud when he coined the term "Olodo Uprising"...

Africa is the world’s fastest growing crypto market. Nigeria is leading it. Let us act like it

By Monica.Cash | Mbah Casmir, Founder and CEO Africa's crypto growth story has become...

A Friendly Reminder: If your revenue isn’t growing, your marketing strategy needs a rethink

By Leye | CEO, Intense Digital There is a question every marketer eventually faces,...