Features

Embracing AI is no longer optional for CMOs

By Zion Rufus Artificial intelligence has become the cornerstone of the next business...

Enhancing consumers’ brand experience through online footprints

By Felicia Nwosu Today’s consumers have been so empowered in their relationship...

Expert AI Tips: How to make the most of ChatGPT’s capabilities

By Zion Rufus With the rise of ChatGPT and its widespread popularity, many individuals...

Will Google stick to its 2024 plan for Third-Party Cookies phaseout?

By Zion Rufus  Google's decision to eliminate third-party cookies continues to...

Influence of culture and tradition on PR

By Nsikak Daniels "We seldom realize, for example, that our most private...

Golden Terra Soya Oil: Healthy oil making inroads into Nigerian kitchens

In recent years, the Nigerian culinary scene has witnessed a growing...

How Heineken uses sports to connect with Africa’s youth

By Joseph Ekeng Heineken, the world's second-largest brewer, is making...

Celebrate the most important day of your life

By Segun Mcmedal I make bold to say that the most important day in a person’s...

Throwback Thursday: Top Condom brands in Nigeria (II)

By Abimbola Mohammed Do you remember the coded slang used to call condom back...

How Guinness “Black Shines Brightest” campaign inspired sales rise across Africa

By Joseph Ekeng Guinness, the renowned global brewer, has experienced tremendous...