Category: Features

Eid ul Fitri: Brands shun creativity in Sallah celebration messages

By Oghale Mafuru As consumers continue to evolve rapidly amid shorter attention...

Google removed 3.4B ads, suspended 5.6M accounts in 2021

As the digital world evolves, Google policy development and enforcement strategies...

Wales International Schools, knowledge powerhouse with cutting edge facilities

By Felicia Nwosu & Oghale Mafuru "The direction in which education starts...

Battle for leadership in liquid soap and handwash market

By Ibidunni Banjoko The use of hand and dishwashing liquid, particularly in Nigerian...

Chicken Republic New Food Menu “Egg Star”: Yay or Nay?

  Elizabeth Olagunju "Every new change forces all the companies in an...

Staying ahead of the curve via innovation

By Ralph Tathagata As the world crossed the two-year mark of COVID-19 pandemic,...

Diaper brands battle over market share

By Abimbola Mohammed Over the years there has been a complete shift from the usage...

Why persuasion, engagement, and entertainment are important for effective marketing

Some of the most vital strategies that marketers fail to include in their storytelling...

MTN’s We Move inspires young Nigerians to do more

By Ralph Tathagata Apart from influencing buying and consumption behaviour, marketing...

Accelerating SMEs’ growth through PR

By Ralph Tathagata Small and Medium Enterprises (SMEs) are considered the backbone...