Category: Features

How brands and agencies react to COVID-19’s disruptive wavelength

The rise of the Covid-19 variants is causing brands and agencies to once again reassess...

Edible Oils: They are not all created equal

You probably have used edible oil in lots of your homemade meals. But have you ever...

World Bank warns global economy faces grim outlook, predicts 4.1% growth in 2022

By Dele Ojo The global economy faces a "grim outlook", World Bank Group president,...

How Multichoice deepened relationship, showcased talents in new commercial

The 2021 yuletide period again provided opportunity for Pay TV giant -Multichoice...

Amber’s growth trajectory in Nigeria’s energy drinks market

In marketing and brand building, developing a growth strategy is important. However,...

Seven principles for achieving transformational growth

Growth creates value: companies that outperform their peers on growth post 30 percent...

A third of CMOs say losing talent to rivals is a major challenge, study finds

As the war on talent intensifies, more than a third (35%) of CMOs across Europe say...

How communication practitioners can boost performance of C-Suite Executives

By Godfrey Adejumoh. The career destination of a typical professional is the C-suite....

Fresh perspectives on brands in Yuletide Season of fear and angst

  Funke Cole in this report captures the highs and lows of the yuletide vis-à-vis...

Top Financial Sector Highlights of 2021

By Dele Ojo The CBN “Naira 4 Dollar Scheme The CBN in March 2021, in a bid...