Features

Discussion: 7 months down the hype, is OpenAI’s ChatGPT a hype or a fad?

By Zion Rufus Months after the initial hype that took over the entire tech landscape,...

Why AI is the latest marketing buzzword

By Ralph Tathagata The last 2 years+ have been a watershed moment for...

Artificial Intelligence cannot replace human elements in Public Relations

By Zion Rufus  The human element ultimately drives the success of PR, and according...

“Nigerian Brands engage in ambush marketing”, prompting calls for genuine support of causes

By Zion Rufus  In a disheartening trend that has recently come to light, numerous...

Africa’s rising demand for infant milk challenges breastfeeding advocacy

By Joseph Ekeng Proper infant nutrition is crucial for a child's overall...

Throwback Thursday: Nostalgic candy brands

By Abimbola Mohammed Growing up, local sweets and snacks are some of the most enjoyed...

Consumers are willing to pay premium for ethically produced goods- Survey

By Zion Rufus  Ethical consumerism has emerged a powerful force driving purchasing...

MMM makes major comeback, retail media spurs demand for evidence-based planning

By Zion Rufus  Marketing Mix Modelling (MMM) is experiencing a major comeback...

Embracing AI is no longer optional for CMOs

By Zion Rufus Artificial intelligence has become the cornerstone of the next business...

Enhancing consumers’ brand experience through online footprints

By Felicia Nwosu Today’s consumers have been so empowered in their relationship...