Features

Uber’s success soars on tech strategy

By Felicia Nwosu Uber’s successful growth trajectory has continued to soar...

Hyper-Personalization, Dark Mode, Interactive AMP, key metrics shaping the future of email marketing

By Zion Rufus The second half of 2023 has ushered in a period of transformation...

Unraveling the misunderstood world of corporate communications

By Godfrey Adejumoh Communications and Sustainable Business is a professional...

Movies that shattered box office with power of marketing in last 2 quarters

By Abimbola Mohammed  The last few months have been rocky in the movie industry...

Nigerian banks record growth in HY1 2023 unaudited report

By Ibidunni Banjoko Nigerian banks have released their unaudited report for the...

How Nigeria’s economic headwinds impact major brands’ equities

By Felicia Nwosu As the war between Naira and foreign exchange, especially...

Insight: Crucial reasons behind failed marketing campaigns in the current era

By Zion Rufus In the year 2023, the landscape of public relations and marketing...

How integrated marketing communication drives brand growth, expands reach and impact

By Zion Rufus  In today’s competitive business landscape, brands that successfully...

Humor, earned media emerge twin forces propelling advertising’s future revolution

By Zion Rufus  How excited were you to wander the Palais again this year for the...

Pepsi launches #BetterwithPepsi campaign to challenge Coke’s reign

By Joseph Ekeng Pepsi is shaking up the beverage industry with its bold...