Category: Features

Understanding the True Meaning of Digital

What marketing jargon have you encountered recently and what do you think about it?...

Oando: Setting Standards for a Better Service Delivery

In 2005, the Federal Government directed the Nigerian National Petroleum Corporation...

How to Combine Marketing Tech with Marketing Guts

By Greg Great marketers have great guts.  Leo Burnett didn’t need a legion...

Product Sampling, Children and Brand Ambassadorship Gets ‘Through-the-Line’ Attention

By Eunice Nze-Peters Through-the-line practitioners in Nigeria, otherwise referred...

What does Future Hold for IMC in Nigeria?

By Eunice Nze-Peters For IMC practitioners, 2014 was a bag of diverse blessings....

Marketing Price, Energy and IMF Growth Target Review

The price of petrol have just been reduced by N10 per litre in the mist of 90percent...

The Nigeria Auto Policy Revisited

by Femi Ogunji Ask any Nigerian on the street about the Federal Government’s auto...

Engaging Boards on the Future of Marketing

At many companies, the whole organization is becoming more responsible for customer...