Author: Ralph Tathagata

‎EXMAN bets on ‘Collaboration as Currency’ to drive growth in Uyo AGM ‎

The Experiential Marketers Association of Nigeria, EXMAN, will hold its 2026 Annual...

‎TBWA\Concept Unit appoints George Isitua-Onukwu as CEO

The Board of TBWA\Concept Unit, the Lagos-based creative agency within the TBWA Worldwide...

Shifting paradigm in Public Relations from traditional approach to digital-first

By Bolaji Abimbola ‎ ‎The PR landscape is fast-changing with the adoption of...

‎Inside playbook: how The Stamfordham lifted Cascador’s reach 822% by treating live event as product

The African consultancy has spent three editions of Cascador Pitch Day refining a...

‎Stakeholders promote Environmental Sustainability and Collective Climate Action in Nigeria

In commemoration of World Environment Day 2026, themed "Climate Action," Addefort...

‎Maureen Ifada celebrated among Africa’s 100 Most Influential CMOs

Maureen Ifada, Marketing Director of FrieslandCampina, has been honoured as one of...

Adeteye to judge Global Creative Entries at Cannes Lions 2026

Cannes Lions, the international creative industry has tapped Nigerian communications...

PEN Nigeria demands transparency over royalties paid to Repronig

PEN Nigeria, a centre of PEN International headquartered in London, representing...

Babaeko champions blueprint for pan-African creative growth at Craft Addis 2026

By Ralph Tathagata Founder and CEO of X3M Ideas, Steve Babaeko, joined a distinguished...

‎New leadership emerges as The Temple Company’s founder Olorunnimbe resigns

By Ralph Tathagata ‎ ‎Chief Idris Olorunnimbe, Founder and Group Chief Executive...