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Ralph Tathagata

 Grey Africa wins at the 2020 Loeries Awards

Grey Africa has announced that its work was recognised with 24 finalists across eight different categories, three statues and a Craft certificate at the 2020 Loeries Creative Awards. The agency says that this demonstrates its signature creativity and its proficiency across multiple channels. In the PR and Media Communication category, Grey Africa was awarded a […]

A hug and a million accomplishments: The duo that excites

Ever heard of friendship goals? Here’s one you would love to emulate. It doesn’t get better than two men who have remained passionate and professional in their trade and industry. They are the indomitable duo who are known and renowned. These are formidable players in the Nigerian Out-of-Home advertising sector of the Integrated Marketing Communications […]

Can corporate communications stay in the spotlight post-COVID-19?

Over the last decade, public relations professionals became enamoured with words like omnichannel, PR-led creative and disruptive marketing. Harbouring dreams of Cannes Lions and huge marketing budgets, agencies pivoted resources toward consumer marketing. Then on one March night in Oklahoma City, everything changed. Corporate affairs became fashionable again As PRovoke Media put it: “…it is […]

Unilever unifies UK, Dutch arms to form single parent company

Unilever has announced that it has completed the unification of the British arm and the Dutch arm of its corporations under a single parent company, Unilever PLC. Under this new arrangement, “The headquarters of Unilever’s Foods & Refreshment Division will continue to be based in Rotterdam and the Home Care and Beauty & Personal Care […]

PepsiCo extends global partnership with UEFA Champions League through 2024

PepsiCo, Inc. (PEP) has announced that its partnership with football’s elite UEFA Champions League has been extended for the 2021/22 – 2023/24 seasons. This follows PepsiCo’s recent announcement of its multi-year premier partnership with UEFA Women’s football through 2025, now presenting a unified and significant presence across football’s prestigious league. SodaStream joins PepsiCo’s starting brand […]

Google launches People Cards to enhance users’ online presence

Google has introduced a new mobile app with feature that makes people more discoverable on Google Search. A development that allows people to create their presence on Search in the form of a card (similar to a Google Search Knowledge Panel) that includes all the details they want other people to have about them. Google […]

FirstBank marks World’s AIDS Day

To support the global advocacy on Acquired Immune Deficiency Syndrome (AIDS), First Bank Nigeria Limited has joined millions of people around the world to mark World AIDS Day. Commenting on the annual event on its LinkedIn page, FirstBank stated: “The World AIDS Day theme for the 2020 observance is “Global solidarity, shared responsibility”. Nobody can […]

Coca-Cola partners GiveFood.ng, pledges N19 million to relief platform

Coca-Cola Nigeria Limited and its bottling partner Nigerian Bottling Company Limited (NBC) pledged to supportGiveFood.ng, an emergency food relief platform, through a donation of N19 million to the initiative to feed vulnerable families in its host communities. Following Coca-Cola’s endorsement of the platform in May 2020, the platform has since provided over 200,000 meals to […]

59% of Nigerian population ready for global digital currency – Survey

Base on a recent global survey conducted by Luno, a global cryptocurrency platform, with respondents from South Africa, UK, France, Italy, Indonesia, Malaysia and Nigeria (15,000 respondents), more than half of Nigerians are ready to adopt a global digital currency. According to Owenize Odia, Luno’s country manager for Nigeria, a high degree of unpredictability and […]

Diageo collaborates with Instagram to launch AR Filter to promote responsible drinking

Diageo, in collaboration with Instagram, has launched The Balance Challenge augmented reality filter to inform drinkers on the importance of drinking water in moderation and to encourage them to swap an alcoholic drink for water. The Multinational alcohol beverage company and the Social media giant unveiled the initiative as part of Diageo’s recently launched 10-year […]