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Ralph Tathagata

Cannes Lions announces Awards entries

The Cannes Lions Awards have opened for entries. The Lions Awards and benchmark honour diverse and progressive creative work from all over the world, recognising the work that drives progress through creativity and pushes the industry forward. According to a statement released by the organisers, next June, the juries will award Lions for both 2020 […]

Meet MARKETING EDGE 2020 Summit & Awards sponsor – NDPHC

The Niger Delta Power Holding Company (NDPHC) was incorporated in 2005 under the Companies and Allied matters Act (CAMA) as a private limited liability company fully subscribed to by federal, state and local governments with a mandate to manage the power projects tagged, National Integrated Power Projects (NIPP), an emergency intervention scheme to tackle the […]

Arming brands and agencies with Augmented Analytics

The year so far has been quite a journey for everyone, brands and agencies included, and it’s hard to predict what twists and turns wait around the corner. Yet like all journeys, access to information can smooth the road ahead. A map used to be the traveler’s only source of knowledge—and even that was often […]

DRESS RIGHT: The new acronym for small business success in the 21st century

Experts in business and corporate governance, including held a virtual masterclass recently to build capacity in business management for SMEs in Nigeria. In the latest series of The Revv Programme masterclasses, the focus was on “The Resilient Small Business: A Stakeholder and Crisis Management Perspective’.’ Discussions at the session revolved around access to new markets, […]

Chivita celebrates World Juice Day

In commemoration of this year’s annual Chivita World Juice Day celebration, Chivita is leading the rallying cry for everyday wellness. In the events that have filled this year, health experts and nutritionist are so focused on how everyone ought to pay close attention to their health and their nutrition and get the right vitamins and […]

Meet MARKETING EDGE 2020 Awards Night Chairman – George Thorpe

Since he founded MediaReach in 1999, his pace-setting industry leadership remains inspirational to younger generations. George Thorpe is a guru in Nigeria’s marketing communications firmament whose accomplishments in the sector still shine very brightly. His specialties include market segmentation and portfolio strategy development. Mr Thorpe began his marketing career at Lever Brothers, now Unilever, in […]

Meet MARKETING EDGE 2020 Summit & Awards sponsor – Indomie

Over time, the brand Indomie has become so ubiquitous that, for many Nigerians, all noodles are Indomie. Noodles manufacturer, Indofood, partnered with the Nigerian food company ‘Dufil Prima Foods’ in 1988 to open Nigeria’s first instant noodle factory a few years later. Indomie is distributed in numerous countries and continents across the world, including Australia, […]

Nigerian Breweries to invest N40m in small businesses through Life Lager Beer

Nigerian Breweries, largest brewing company in Nigeria, is set to support over 200 businesses with a cumulative sum of over N40 million through one of its brands, Life lager beer, in the “Chop Life” Experience. The Chop Life Experience will see Life Beer empower its consumers with cash to support their businesses through in-bar activations […]

FoodCo launches new retail outlet

FoodCo Nigeria Limited, one of Nigeria’s leading supermarket chains, has opened its 13th brand outlet in Ajah, Lagos. The new outlet was launched following the unveiling of FoodCo’s  Ologuneru Plaza in Ibadan, Oyo State, which offers a full range of the supermarket’s services with a promise of delivering high quality products and deliciously cooked meals. […]

Why global QSR brands stay ahead of local operators in Nigeria

Innovation is a critical issue for prosperity and growth, especially in the business world. In contemporary branding and marketing, innovation has moved from a strategic option to a mandatory management task. The entry of Mr Biggs into the Nigerian market in 1986 caused a major disruption that would later change the face of Quick Service […]