Author: Segun Otulana

YouTube doubles watch-hour requirements for creator monetisation, raising the bar for new entrants

Google-owned platform, YouTube, has announced an update in its requirements for creator...

Disney appoints Joss Hastings as Senior VP of Marketing for consumer products division

The Walt Disney Company has appointed Joss Hastings as Senior Vice President of Marketing...

The smartest brands don’t chase culture — they arrive first

A new piece by Oti Ukubeyinje, Consumer Data and CRM leader at Diageo, and one of...

Bogo Beverages Commissions 80,000-Capacity Manufacturing Plant in Ikorodu with N20 Billion Investment

Bogo Beverages has officially commissioned its new 80,000-capacity factory in Ikorodu,...

LEGO’s latest marketing stunt features a 27-foot World Cup trophy in New York

The LEGO Group has unveiled the world's largest LEGO FIFA World Cup Trophy replica...

Why Nigeria’s top 0.1% elites are trading boardrooms for Instagram views in Lagos

Africa’s corporate titans are ditching exclusive boardrooms for Instagram screens...

WhatsApp begins username reservations ahead of phone-number-free messaging rollout

WhatsApp has opened reservations for usernames, a new feature that will let users...

The billion-follower vacuum: sports marketing after the Messi-Ronaldo era

The 2026 FIFA World Cup is reviving football's oldest argument — who is the true...

The “Olodo Uprising” is really about what Nigeria rewards, not creators

Rapper Ycee didn't just start a celebrity feud when he coined the term "Olodo Uprising"...

How Porsche’s Black Mambas campaign redefines purpose marketing

In an era when brands are increasingly expected to stand for something beyond the...