Author: Segun Otulana

Bogo Beverages Commissions 80,000-Capacity Manufacturing Plant in Ikorodu with N20 Billion Investment

Bogo Beverages has officially commissioned its new 80,000-capacity factory in Ikorodu,...

LEGO’s latest marketing stunt features a 27-foot World Cup trophy in New York

The LEGO Group has unveiled the world's largest LEGO FIFA World Cup Trophy replica...

Why Nigeria’s top 0.1% elites are trading boardrooms for Instagram views in Lagos

Africa’s corporate titans are ditching exclusive boardrooms for Instagram screens...

WhatsApp begins username reservations ahead of phone-number-free messaging rollout

WhatsApp has opened reservations for usernames, a new feature that will let users...

The billion-follower vacuum: sports marketing after the Messi-Ronaldo era

The 2026 FIFA World Cup is reviving football's oldest argument — who is the true...

The “Olodo Uprising” is really about what Nigeria rewards, not creators

Rapper Ycee didn't just start a celebrity feud when he coined the term "Olodo Uprising"...

How Porsche’s Black Mambas campaign redefines purpose marketing

In an era when brands are increasingly expected to stand for something beyond the...

Carloha Nigeria extends award-winning Carlohacare 6-6-7 package to new energy vehicles

As the adoption of New Energy Vehicles (NEVs) continues to gain momentum across Nigeria,...

CerAwards 2026: The CeramoVE Edition – How Redrick PR & CeraVe Engineered One of Africa’s Most Talked-About Creator-Led Campaigns

By Redrick PR for CeraVe Nigeria Campaign: CerAwards 2026 - The CeramoVE Edition Brand:...

PEAK 4-5-6 CELEBRATES NIGERIAN CHILDREN, UNVEILS REFRESHED PACKAGING AT NATIONWIDE CHILDREN’S DAY EVENTS

Peak 4-5-6 Growing Up Milk marked this year's Children's Day with a series of vibrant...