Author: Segun Otulana

Branding, reputation, and public trust lessons from Jesus’ life

There is a reason the life of Jesus remains arguably the most discussed story in...

Pop Culture Varsity Expands Its Mini MBA as Demand Grows for Culture-Led Strategy Talent

As brands and agencies across Africa recalibrate for a market shaped by rapid shifts...

Omnicom Media tops RECMA global rankings across all four regions

Omnicom Media has been named the best-performing global media group in the latest...

WPP creates global commercial role, appoints Publicis veteran to lead it

WPP has appointed Guillaume Epstein as its first global head of commercial.  The...

X pulls back on creator pay, overhauls hours after global backlash

X revenue-sharing policies are under review after Elon Musk paused a controversial...

Programmatic DOOH is the present: why Nigerian marketers must act now (2026)

There is a particular kind of complacency that afflicts markets that believe distance...

How Selar crashed Mainstack’s party

It started with a billboard. Not a particularly large one. Not even one person...

Meme culture: is your brand walking toward the mountains?

A lone Adélie penguin waddles away from its colony. It ignores the sea, its mates,...

Accenture’s bet on Alembic signals a new era of data-driven marketing accountability

Accenture has invested in Alembic, an advanced AI-powered causal marketing intelligence...

Will Nigeria follow Australia’s lead on social media age limits?

Snap, the company behind Snapchat, has long been a favorite among younger audiences,...