Author: Segun Otulana

Colgate’s counterfeit problem in Nigeria exposes the double-edged nature of informal distribution

Counterfeit Colgate toothpaste is circulating in Nigerian retail markets, highlighting...

Stanbic IBTC posts record ₦551.7 billion profit in 2025, raises dividend for shareholders

Stanbic IBTC Holdings Plc has reported its strongest financial performance ever,...

AI is rewriting the rules of commerce and most brands aren’t ready

The traditional marketing funnel is dying, and artificial intelligence is the one...

PepsiCo posts strong Q1 2026 results, eyes accelerated growth amid global headwinds

PepsiCo has reported first-quarter 2026 earnings that beat the prior year across...

Why ‘low-fi’ marketing wins in the new social commerce era

The traditional marketing funnel is officially broken. Experts now argue that the...

Mark Taylor takes the reins as Chief People Officer at WPP

WPP has appointed Mark Taylor as its new Chief People Officer, tasking him with leading...

The survival paradox: why hitting targets isn’t saving the modern CMO

The pressure on Chief Marketing Officers has intensified across boardrooms globally....

OpenAI cuts minimum ad spend to $50,000

OpenAI has lowered the barrier to entry for it's ads service, cutting the minimum...

Zenith Bank enters East Africa with ₦11.5 billion Paramount Bank acquisition

Zenith Bank PLC has officially entered the Kenyan financial market by completing...

Nigeria’s pension assets surge to ₦29.4 trillion in record monthly leap

Nigeria’s pension fund assets reached a historic ₦29.43 trillion as of 28 February...