Author: Mofeoluwa Awe

Personalisation isn’t the advantage anymore. Precision is

There was an era when personalisation appeared enchanting. You received an email...

When Apple picks a rival’s AI: What the Gemini partnership really signals

 In a surprising development for both Silicon Valley and the global technology sector,...

AI doesn’t create intelligent enterprises, people do

 The urgency to become “AI-driven” has assumed a recognizable form. Organizations...

Breaking consumers out of autopilot

Consumers no longer choose brands in numerous categories. Instead, they are simply...

The risk of change in a counterfeit-sensitive market

In recent weeks, discussions around Hollandia Yogurt have taken an unsettling turn....

Why customer experience breaks the moment it becomes a technology project

Customer experience almost always begins with good intentions. Leadership teams notice...

Urgency is often insecurity in disguise

Every January, the industry slips into anxiety. Declarations pile up on timelines....

Pricing is no longer a math problem: Why 2026 will redefine how value is charged

In contemporary business, price has been predominantly regarded as a financial determinant....

Why legacy brands still hold the advantage in a digital-first era

A quiet shift is underway across global markets. While entrepreneurs race to build...

OpenAI eyes Pinterest as it deepens its push into visual AI and commerce

OpenAI is allegedly considering the acquisition of Pinterest. If this is realized,...