Author: Mofeoluwa Awe

Inside the Netflix vs Paramount battle for Warner Bros

Hollywood has consistently embraced sequels. However, the industry has seldom encountered...

Empathy is the strategy. Everything else is execution

 Over the past decade, corporations have increased their advertising volumes. They...

The new growth equation: Why successful brands are learning to do more by owning less

For decades, brand expansion followed a predictable script: expand aggressively,...

No Ad can save a bad product: why 2026 will demand brutal honesty from brands

Boardrooms and campaign evaluations have been revisiting one lesson from 2025 with...

Netflix-Warner Bros deal sparks industry shockwave

Netflix’s agreement to acquire Warner Bros Discovery’s film and streaming assets...

The evergreen laws of marketing: Timeless quotes that still shape the future

Marketing often feels fleeting in a world where innovation moves faster than memory....

JLR faces design crossroads as Gerry McGovern exits after two decades

When a design titan steps aside after more than two decades of influence, the ripple...

Discipline: The new data advantage

 Server racks hum quietly in corporate basements. Spreadsheets gather dust in forgotten...

Guerrilla marketing in Nigeria: The high-risk, high-reward gambit for the 2025 festive season

On a crowded Lagos street, a flash mob bursts into synchronized dance. Chalk art...

The premier marketing strategies of 2025

The year 2025 has shown the global marketing industry that attention is no longer...