Author: Mofeoluwa Awe

How Gino and Hilda Baci turned jollof into a marketing masterclass

When Nigerians hear the word jollof, they don’t just think of food. They think...

Israel Obatunde to Speak at African Beauty Summit Awards in UK

Israel Obatunde, Chief Executive Officer of Ideas Origin Media (IOM), has been announced...

The heart of a giant: putting you first

In the sphere of banking, where numbers often take centre stage, FirstBank has over...

Firstbank of Nigeria: 131 years of creative excellence

For over a century, FirstBank of Nigeria has stood as a pillar of financial stability,...

AI marketing and borderless loyalty

 Artificial intelligence has moved far beyond being a business buzzword. It now...

Sahara Leaders Named in African Energy Chamber’s ‘20 Under 40’ Rising Stars List

Sahara Group, a leading international energy and infrastructure conglomerate, is...

In creativity, hierarchy does not exist

Whether an idea comes from the executive suite or the intern’s desk, its value...

Apple’s $10B selloff raises questions about innovation and legacy

Apple’s market value fell by 3.4%, wiping out more than $108 billion in a single...

Anietie Udoh appointed Juror for 2025 International ECHO Awards

The Divisional Director of Marketing at Marketing Edge magazine, Anietie Udoh, has...

Marketers’ use of generative AI in one year, ISBA finds

New figures from the Institute of Practitioners in Advertising (ISBA) show explosive...