Author: Mofeoluwa Awe

CBN cracks down on cheques as Nigeria’s digital finance ecosystem faces deeper scrutiny

 The Central Bank of Nigeria (CBN) has intensified its fight against cheque fraud....

Growth gap: Delayed system upgrades cost brands than migration

 Across boardrooms in every major industry, digital transformation has become the...

Bridging the preparedness gap: are CMOs ready for the AI era?

Artificial Intelligence has moved from theoretical promise to transformative force....

The new content discipline: building trustworthy content in the age of AI

As generative tools become more widespread and production costs continue to drop,...

MTN’s MoMo PSB partners Thunes to expand instant cross-border payments for Nigerians

MoMo Payment Service Bank (MoMo PSB), which is MTN Nigeria’s fintech branch, has...

The future of AI in advertising, through the eyes of the consumer

For years, conversations about the future of advertising focused on technology. Industry...

How ‘table for one’ turned loneliness into luxury

Dining alone in Nigeria once carried an unspoken stigma. Restaurants existed for...

AI’s growing role in reshaping Nigeria’s advertising industry

 Slashing budgets and increasing expectations have been constant enemies in Nigeria’s...

The growing risk of Africa’s missing CMO–CFO intelligence

Every year in North America and Europe, industry groups publish detailed studies...

From mass reach to meaningful reach: why marketing effectiveness is being reduced

 For decades, marketers measured effectiveness by volume. The more a brand broadcasts...