Author: Mofeoluwa Awe

How Meta evolved its advertising proposition from manual control to AI-driven automation

 Meta transformed its advertising business from a manual targeting platform into...

FirstBank appoints Chinwe Egwim as Chief Economist

 FirstBank has appointed Chinwe Egwim as Chief Economist, embedding macroeconomic...

Ford global CMO Lisa Materazzo departs after three-year tenure

 Ford Motor Company announced 19 May that Lisa Materazzo, global chief marketing...

Google unveils Gemini 3.5 and video-generating Omni model at I/O 2026

 Google rolled out the Gemini 3.5 family alongside a new video-generation model,...

Nigeria’s economy projected for fastest growth in over a decade

 Nigeria’s economy is tracking toward 4.0 per cent real GDP growth in the first...

Meta extends brand safety controls to Threads through IAS partnership expansion

 Integral Ad Science expanded its AI-driven Content Block List optimization solution...

OpenAI faces class action over ChatGPT data sharing with Meta and Google

 OpenAI confronts class-action lawsuit alleging the company embedded Meta Pixel...

Nigerian oil firms hunt growth beyond home market

 Nigerian independent oil producers who spent the past three years acquiring divested...

The real marketing skills gap isn’t strategy, it’s execution disguised as strategy

 The marketing industry’s latest anxiety is the supposed collapse of strategic...

FirstMobile: How to Install and Register for FirstBank’s Mobile App

 Picture this: it is payday, and you need to transfer money to a loved one or pay...