Author: Mofeoluwa Awe

Consumers stopped scrolling, they started curating

 The connected consumer evolved when nobody was watching. Somewhere between 2021’s...

African startups raise $705m in Q1 2026

 African startups pulled in $705 million across 59 disclosed deals during the first...

Publicis drops $500m on 160over90 to prove sports marketing isn’t guesswork anymore

 Publicis Groupe just paid over $500 million for an agency that creates brand moments...

Nigeria’s $23 billion capital boom ignored the factories

 Nigeria attracted $23.22 billion in foreign capital during 2025, nearly six times...

Nigeria built a digital economy on borrowed clouds

 Nigerian companies spend $850 million annually renting computing power from data...

OpenAI acquires streaming show TBPN to control AI narrative

 OpenAI has acquired Technology Business Programming Network, the daily tech talk...

Gemini overtakes perplexity in AI referral traffic to websites

 Google Gemini has displaced Perplexity to become the world’s second-largest source...

When Nigerian brands made the resurrection impossible to scroll past

 Easter Sunday 2026 kept giving. A second wave of Nigerian brand creatives arrived...

When Nigerian brands made resurrection visible through everyday objects

 Easter Sunday 2026 proved something remarkable: Nigerian brands understand the...

When Nigerian brands turned Good Friday into creative communion

 Good Friday 2026 delivered something unexpected from Nigerian marketing: reverence...