Author: Mofeoluwa Awe

Google’s big AI shopping upgrade: what marketers should know about its new ‘Agentic’ search

Google is significantly improving the online shopping experience. Crucially, the...

Havas eyes minority stake in WPP, signalling shake-up in global Ad industry

Havas may invest in WPP. This development could significantly change the power dynamics...

Jumia breaks early with Black Friday rollout

 Jumia has officially reshaped the holiday shopping timeline. To begin with, the...

Amazon Prime Video races ahead in streaming ads with 315 million monthly prime video viewers

 Amazon has firmly announced its arrival as a dominant force in global advertising....

MTN Nigeria launches Y’elloTide: A festive campaign to spread joy, kindness, and unity

MTN Nigeria has ushered in the Christmas season with the launch of Y’elloTide,...

Founder controversy: When personal past becomes corporate risk

Paystack has suspended its co-founder and Chief Technology Officer, Ezra Olubi, after...

When technology crosses the line: The AI suicide and what it means for brand responsibility

 OpenAI, the developer of ChatGPT, is facing global scrutiny after several heartbreaking...

Soft life, hard currency: How Africa’s Gen Z is redefining luxury and value

For decades, success in Africa carried a single image: endless hustle. It meant sleepless...

The beginner’s edge: why agencies lose their spark after day one and how to get it back

The anxious energy, sharp dressing, and burning curiosity of the first day at work...

From mindshare to market share: Why accessibility wins in B2B

For decades, B2B marketers have chased mental availability, the art of being the...