Author: Mofeoluwa Awe

Anietie Udoh appointed Juror for 2025 International ECHO Awards

The Divisional Director of Marketing at Marketing Edge magazine, Anietie Udoh, has...

Marketers’ use of generative AI in one year, ISBA finds

New figures from the Institute of Practitioners in Advertising (ISBA) show explosive...

How Goya Olive Oil became the unofficial ‘anointing oil’ of Nigerian churches

Some items in the consumer goods industry use heavy advertising to stand out from...

The underrated skill every modern marketer needs: cultural listening

 Amid the rush around AI dashboards, performance analytics, and precise targeting,...

Anietie Udoh Named Judge at 2025 International Content Marketing Awards

Anietie Udoh, Divisional Director of Marketing at Marketing Edge magazine, has been...

LinkedIn appoints Heather Freeland as first chief brand officer

 LinkedIn has appointed Heather Freeland as its first Chief Brand Officer. This...

The unraveling of a food giant: why the kraft Heinz merger failed

 Ten years after a massive merger created a food giant, Kraft Heinz is breaking...

Nigeria’s data dilemma: Streaming dreams, soaring bills

 In living rooms across Nigeria, the satellite dish is fading into history. Families...

The power of one: why unified customer identity is retail’s growth engine

The retail industry is no longer driven by the biggest shops or the flashiest advertisements....

Avant-garde or invisible: the choice every B2B challenger must make

B2B marketing has long had a reputation for being predictable, safe, and overly functional....