Author: Mofeoluwa Awe

A Christmas Message to the Creative Community

At the end of the year, there’s this nice, quiet moment when everything just seems...

When technology stops being a tool and starts making decisions

As 2026 approaches, technology will sit firmly at the centre of advertising. It will...

The six-second hook on winning youth attention

In a digital environment where attention is a scarce resource, marketers are adopting...

As America tightens the gate, African Tech talent faces a harder road west

 For years, the United States was the top choice for digital talent from Africa....

Warner Bros Discovery rejects Paramount’s $108bn offer

The rules of consolidation have changed sharply, and Warner Bros. Discovery’s rejection...

What 2025’s searches reveal about a culture in transition

Search is not the loudest expression of culture. It is the most honest. Before people...

Big gets bigger, value gets thinner: How consolidation is hollowing out the global agency business

By late 2025, the global advertising industry crossed a line it had been edging towards...

Who gets to teach the machines? Why the media industry is pushing back on generative AI

For decades, the media industry focused on distribution. Then monetisation took centre...

Why “performance marketing” is losing its meaning in the age of Meta’s automation

 For almost a decade, performance marketing has served as the safety net of contemporary...

Mr. John Olulope Ajayi: The visionary who taught us to be “Avant-Garde”

In the landscape of Nigeria’s marketing communications sector, Mr. John Olulope...