Author: Mofeoluwa Awe

Google just gave every Nigerian a free graphic designer

Google has launched Nano Banana 2 in Nigeria, an AI image generation tool integrated...

When your bleach becomes a meme: Hypo’s response and what FMCG brands can learn

Hypo Bleach broke years of silence, publicly addressing what its marketing team had...

Data protection crackdown: Temu faces Nigeria data probe

Nigeria’s Data Protection Commission, NDPC, opened a formal investigation into...

How Nigerian FMCG brands are capturing Ramadan’s commercial opportunity

Ramadan commences today, and Nigerian FMCG brands have responded with campaigns,...

Valentine in Nigeria: Leveraging engagement for value, connecting consumers for patronage

Nigerians are getting into the spirit of Valentine’s Day with more than just chocolate....

When platforms publish harm, responsibility follows

In a recent case, a Lagos State High Court located at Tafawa Balewa Square granted...

Branding in the age of AI and the cost of losing human judgment

It is no longer news that AI has become a necessary tool for Nigerian brands. Agencies...

Making an idea worth the trouble

Concepts are cheap. Anyone in advertising, PR, or branding knows this. Ideas are...

Personalisation isn’t the advantage anymore. Precision is

There was an era when personalisation appeared enchanting. You received an email...

When Apple picks a rival’s AI: What the Gemini partnership really signals

 In a surprising development for both Silicon Valley and the global technology sector,...