Author: Mofeoluwa Awe

Pricing is no longer a math problem: Why 2026 will redefine how value is charged

In contemporary business, price has been predominantly regarded as a financial determinant....

Why legacy brands still hold the advantage in a digital-first era

A quiet shift is underway across global markets. While entrepreneurs race to build...

OpenAI eyes Pinterest as it deepens its push into visual AI and commerce

OpenAI is allegedly considering the acquisition of Pinterest. If this is realized,...

Flutterwave acquires Mono to strengthen data and open-banking capabilities

Flutterwave’s discreet acquisition of Mono, Nigeria’s premier open-banking infrastructure...

After the out-of-office ends: What returning to work really feels like

The holiday season is over and emails have returned. Meetings, deadlines, and courteous...

When shade sells: The quiet power of backhanded marketing

There’s a specific type of compliment that goes sideways. While it appears to be...

How brands welcomed 2026: A shift toward meaning

Not every New Year arrives with noise. Some emerge silently, in the steam rising...

From loyalty to relevance: How Gen Z is redefining brand choice

 Historically, reaching the status of a “default brand” was the peak of marketing...

Adobe vs Affinity: The quiet revolt in creative software

 For years, Adobe not only dominated creative software but also defined it. Photoshop...

The New Year doesn’t need predictions. It needs better questions

The marketing industry has a strong affinity for predictions. Every new year brings...