Author: Mofeoluwa Awe

Every CEO knows AI layoffs will crater consumer spending, but firing anyway beats getting fired

 Over 78,000 tech workers lost jobs in the quarter of 2026, with 48 per cent of...

Impressions don’t pay salaries, marketers just spent billions learning why

 Marketing departments across the world just discovered the most expensive vanity...

Unilever swaps agencies for 300,000 influencers in global pivot

 Fernando Fernández calls it revolution. Traditional advertising agencies might...

Six thousand extensions, zero permission, one lawsuit for LinkedIn

 LinkedIn is facing legal action in the United States over allegations that it secretly...

Marketers discovered AI can write ads, consumers discovered they can tell

 Eighty-two per cent of advertising executives believe Gen Z and millennial consumers...

Thirty thousand goodbyes, one $29 million hello at Oracle Corporation

 Oracle Corporation has drawn sharp scrutiny after laying off thousands of employees...

Consumers stopped scrolling, they started curating

 The connected consumer evolved when nobody was watching. Somewhere between 2021’s...

African startups raise $705m in Q1 2026

 African startups pulled in $705 million across 59 disclosed deals during the first...

Publicis drops $500m on 160over90 to prove sports marketing isn’t guesswork anymore

 Publicis Groupe just paid over $500 million for an agency that creates brand moments...

Nigeria’s $23 billion capital boom ignored the factories

 Nigeria attracted $23.22 billion in foreign capital during 2025, nearly six times...