Author: Abimbola Mohammed

Video Marketing in 2026: The numbers behind an unstoppable trend

Video has moved from a "nice to have" marketing channel to the default way brands...

Lineup and alfa Stylo form strategic partnership to enhance direct advertising design capabilities

Lineup, a leading global provider of media sales technology, today announced a strategic...

Glo unveils campaign line, “Never Settle For Less”, new products in Lagos

Total telecommunications solutions company, Globacom, on Wednesday unveiled a transformative...

TIBA opens nominations for the 8th edition of the TIBA Excellence Awards

The Iconic Brand Africa (TIBA) has officially announced the opening of nominations...

Nigeria Digital PR Summit opens nominations for third Nigeria Digital PR awards, unveils theme song and selection panel

The Nigeria Digital PR Summit (NDPRS) has opened nominations for the third Nigeria...

Brenda Nwagwu makes history as first female president of MIPAN

A new chapter has opened in Nigeria’s media buying and advertising industry as...

Meta, FMCIDE, 3MTT and RAIN partner to accelerate AI skills and innovation in Nigeria

Meta, in partnership with the Federal Ministry of Communications, Innovation &...

Sekonda appoints VCCP Blue in integrated creative and media win

Sekonda has appointed VCCP Blue as its integrated creative and media agency following...

WPP media wins Waymo’s global media mandate

Alphabet’s autonomous driving unit, Waymo, has appointed WPP Media as its media...

MIPAN AGM 2026: Babaeko challenges media practitioners to own Nigeria’s data, meaning and tomorrow

For decades, media planning and buying in Nigeria have evolved from an industry largely...