APCON welcomes inductees after 10 years hiatus, harps on professionalism

By Felicia Nwosu

The Advertising Practitioners of Nigeria (APCON), in its quest to provide acceptable guidance on the ever-changing landscape of modern marketing and advertising, has urged both its practicing and newly inducted members to embrace professionalism by participating actively in the training and professional development, especially the ones organised by the regulatory body, to enable them live by the ideals, reforms and codes of practice.

This year’s induction ceremony held after a 10-year hiatus as a result of the lingering nonexistence of APCON Council.

Dr. Lekan Fadolapo, Registrar, APCON, while reminding members of the various reforms and statutes governing specific marketing practices, urged the inductees to diligently represent the profession wherever they ply their trade.

“APCON is committed to providing you and every advertising practitioner with a conducive business and professional grounds to make sure that the practice and business of advertising in Nigeria is conducted in an ethical manner without compromising best practices. To further this idea, we have introduced some reforms to compliment the prevailing regulations, proclamations and other subsidiary instruments established and adopted as legal frameworks for the industry,” he said.

He emphasised the need for the practitioners to support and embrace the various transitions aimed at building a solid and globally acceptable practice.

“As an obligation, I will like to implore the newly inducted Fellows as well as other distinguished senior practitioners to kindly endeavour to pay the necessary practice fee due for their category and to participate actively in the training and professional development of both themselves and for the younger practitioners in the industry especially the ones organised by APCON.”

The regulatory chief, who was also elated over new epoch that has begun in the industry in terms of various newly introduced reforms, assured them of future programmes that are in APCON’S pipeline for the benefit of its members.

“It is as well my honour to mention here that the Honourable Minister of Information and Culture, Alhaji Lai Mohammed, yesterday being the 18th day of January 2022, inaugurated the Audience Measurement Task Force. The Task Force has been mandated to establish a comprehensive guideline for audience measurement in Nigeria. APCON and the National Broadcasting Commission (NBC) have been charged to oversee the implementation of audience measurement in Nigeria,” he revealed.

The APCON boss further added that, “The Corporate Licence Regime of APCON has been strengthened to make sure that we reduce the encroachment of non-registered professionals in the business space of advertising and marketing communications in Nigeria. In the same light, APCON has intensified efforts to monitor and enforce compliance by licensed advertisement organisations. It is expected that the scope of licenses must be adhered to while the conditions upon which a license is issued be strictly adhered to.”


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