Algorithm Media Partners GroupM, Seeks Global Best Practice in Nigeria

Algorithm Media has partnered with GroupM, one of the largest media networks in the world; noted for innovation, speed and excellence in order to ensure global best practice in media buying in Nigeria.

Seni Adetu, the Chief Executive Officer, Algorithm Media disclosed to journalist that the partnership will help the agency get stronger and serve its clients better, a relationship that will help it actualize its vision of being the “most admired and preferred media planning and buying” partner in Nigeria.

“Algorithm Media effectively started operation about a year ago, we started having conversation with potential partners, am delighted to inform you that Algorithm Media has been appointed preferred partner of GroupM in Nigeria” he said

Adetu noted that as an affiliate of GroupM in Nigeria, its staffs would be trained, knowledge would be shared and that would facilitate the development of the media landscape in the country.

Gavin Duke, GroupM, EMEA revealed that the partnership is based on trust and the confident that the Algorithm Media can deliver. He explained further that the partnership will help Nigeria media buying industry grow.

Algorithm Media is a media specialist Communications Agency in Nigeria, it offers exceptional media consultancy services in the areas of Media strategy, planning, buying & control using consumer insight garnered from industry research and reliable market intelligence. The agency has Facebook, FrieslandCampina WAMCO producers of Peak milk and Three Crown, amongst others clients in its portfolio.

GroupM is the world’s largest media investment group with more than $106bn billings. Leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. It operates 400 global offices in over 100 countries around the world.


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