Advertising Week set to host first African edition

Advertising Week (AW), the world’s largest annual gathering of advertising, creative, entertainment, marketing, media and technology industry leaders, is set to host its first African event. The event which is slated for Cape Town, Suth Africa is a part of Advertising Week’s continued expansion into new territories which includes Mexico City and Sydney.

The announcement was made by Advertising Week’s founder and CEO Matt Scheckner at the 2017 Opening Gala at the Radio City Music Hall in New York City.

“We are hell-bent on being first to Africa and look forward to shining the global spotlight on the African continent which remains the world’s fastest growth market.”

Following up, Jeremy Maggs interviewed Scheckner for the Financial Mail during his recent visit to the country to meet with key stakeholders and find an appropriate venue.

Scheckner’s vision, Maggs reports, is to take “the African story of innovation and use of technology” to a global market and “make the event more accessible to a general audience outside the brand and advertising echo chamber”.

Dates for the first edition of Advertising Week APAC in Sydney, Australia have been confirmed forJuly 30-August 2, 2018. Director Clive Proesser and AWAPAC Advisory Council Chairman Nic Jones are in place and preparations are well underway.

Since its creation in 2004, Advertising Week has drawn more than 2.5 million participants from around the world to New York City, London and Tokyo for a weeklong hybrid of thought leadership seminars and unique evening events.


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