ADVAN gears up for Industry Dialogue 2024

By Felicia Nwosu

The Advertisers Association of Nigeria, ADVAN, has disclosed that plans are underway to host its Industry Dialogue 2024 aimed at fostering valuable collaboration and charting a better path of growth for the Nigerian marketing space.

According to the association, the industry gathering themed: “Public/Private Collaboration in the Marketing Industry: The Path to Economic Viability” is billed to hold May 10th, 2024, at Sheba Center, Maryland, Ikeja, Lagos.

ADVAN further said it will provide the platform to address collective challenges, support effective policy implementation and build trust, while advancing the interests of all stakeholders. This, the association noted, will serve as a catalyst for positive change and sustainable economic growth as well as drive needed industry innovation within the marketing ecosystem.

This is in line with its mission to remain a vanguard in influencing necessary changes in the nation’s marketing space by facilitating collaborative partnerships with relevant stakeholders.

Elaborating on the industry anticipated event, Osamede Uwubanmwen, President of ADVAN, explained that promoting a healthy business environment is one of the prerequisites for economic growth.

Uwubanmwen said the Industry Dialogue will create an environment for friendly discussion bothering on conditions that govern business activities, mechanisms of government policy around private-public businesses, regulatory barriers, and several others aimed at  strengthening the capacities of public and private actors with an enabling business environment that supports growth.


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