Guinness Nigeria unveils Prince as new brand ambassador
Guinness Nigeria, a subsidiary of Diageo Plc, has named Ex BBNaija housemate, Prince Nelson Enwerem popularly called “Prince” as its new Nigeria brand ambassador.
The announcement was made with a bold, intense and engaging short film that introduced the character of the brand and the new ambassador Prince, was announced by Guinness as its “Nwakaibeya” meaning a child that is greater than his peers.
The short film, titled Nwakaibeya, displays the rich and colourful heritage and character of the East, and takes Prince, like Guinness, to the heart of this pride of place, a place where both he and Guinness are held in the highest esteem.
Speaking on the nature of the association, Adenike Adebola, Marketing & Innovation Director, Guinness Nigeria, said: “We are beyond excited to unveil Prince as our new sign-on as Guinness brand ambassador. Prince’s self-belief, passion and his unapologetic connect to his rich and powerful heritage embodies the character of Guinness.
“Prince expresses himself with confidence, lives his truth with boldness and inspires the next generation of leaders for his intellect, clarity and audacity.
“This association for us is as perfect an embodiment of the Guinness character as it gets.”
Commenting on his new status as the brand ambassador, Prince said: “I am uncharacteristically humbled. And that’s saying something. Truth is, I have always demanded more of myself. I never settle. I set a high bar with everything I do and work hard to attain my ambitions. I have no apologies for this.”
He continued: “Still, this matter of brand ambassador for one of the world’s most iconic brands, a beer of distinct appeal and pleasure, a beer that speaks audacity and exceptionalism – this is a big one for me.
“I am intimidated, but I am ready. I am daunted, but I am ready. It is a challenge that I fully intend to deliver bigly. I am after all, Nwakaibeya of Umuebie in Isiala Mbano.
“I look forward to sharing my magical heritage, my extraordinary story, and my life’s walks with a new generation of Guinness lovers.”
As brand ambassador of Guinness Nigeria, Prince will bring to life the pride, enterprise and undeniable magic of the East.
Guinness Nigeria brand portfolio includes, Foreign Extra Stout, Harp Lager Beer, Guinness Extra Smooth, Satzenbrau, Harp Lime, Dubic Extra Lager, Gordon’s Spark, Smirnoff Ice, SNAPP, and Orijin.
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