Adspend of 200 brands gross N150bn

Over 200 brands under the auspices of the Advertisers Association of Nigeria (ADVAN) have generated over 150 billion as its total annual advertising spend in 2018.

This was contained in the brochure for the 2018 ADVAN Awards for Marketing Excellence which was held at the Civic Centre, Victoria Island, Lagos recently.

According to the association, the said advertising spend is the amount generated annually amongst its registered members who are also part of the executive council of the World Federation of Advertisers; a body of marketing associations in over 55 countries of the world.

The growth in ADVAN’s ad spend comes as a result of ensuringadequate and judicious execution of all its advertising campaigns which are given out to various agencies in the Integrated Marketing Communications industry.

Recall that over N13.4 billion media advertising spend was unaccounted for in the first quarter of 2017 according to an investigation conducted by MARKETING EDGE Magazine.

The President of ADVAN, Mrs. Folake Ani-Mumuney, said that the association provides a platform for advertisers to discuss issues of common interest as well as influence developmental changes within the industry.

Enumerating some of the major achievements of ADVAN, Ani-Mumuney pointed out that the association has grown from a pressure group of just 15 members to over 70 members of thought leaders in the Marketing Communications Industry in the last 25 years.

In her words: “ADVAN members control 90% of the nation’s annual marketing spend of over 150 billion. The association has also established member’s e-knowledge center with over 100 articles on best marketing insights”

“Part of the achievements over the years is the establishment of ADVAN Marketers Day; the biggest networking platform for client-side marketers in Nigeria with an annual record of over 400 marketers in attendance”

The ADVAN president added that due to the association’s strides, the body was for the fourth time elected into the Exclusive executive council of the World Federation of Advertisers.

According to her, counting our achievements as an association in the past twenty-five years will take a whole day but I am proud to say that ADVAN has done remarkably well since it was established twenty-five years ago.

ADVAN is a non-profit organization. Its agenda is based on its member’s priorities and its network is for only client-side marketers. There is no vested interest. Increasingly, protecting your brand is as important as building it. ADVAN defends your right to operate by working with relevant bodied such as: APCON, CPC, LASAA, NIMN amongst others.


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