Tag: adspend

Adspend will get further cut in 2023 – Oluwasona

By Felicia Nwosu Following a recent report by World Federation of Advertisers...

Top 5 Nigerian banks with highest print adspend in February

By Felicia Nwosu PPlus Measurement Services, a data-driven media intelligence...

2021 Strongest year ever for UK’s ad market

Record 26.4% growth put market value at an estimated £30bn last year, with advertising...

Covid-19 eruption caused a drastic shift in online adspend- Adamu Abadam

By Felicia Nwosu Advertising expert, Adamu Isah Abadam, General Manager, Borno Radio...

Ad world gears up for 2022, digital advertising to exceed 60% of global adspend

By Zion Rufus Across industries, 2021 was a record year with groundbreaking feats...

Outlook on 2020 adspend

By Felicia Nwosu There is no gainsaying the fact that the COVID-19 pandemic brutally...

Understanding consumer journey will determine where advertisers need to be – Elsa Mungiria

By Abimbola Mohammed Elsa Mungiria, Digital & Data Manager, Saracen PHD Advertising,...

Stakeholders express optimism over media adspend in Nigeria

By Abimbola Mohammed Stakeholders in the sub-sector of Nigeria’s media buying...

Global internet advertising market projected to hit $1,089 billion by 2027

By Zion Rufus   The global internet advertising market size which was...

Tier-1 banks with highest adspend in the last 5 years

By Abimbola Mohammed Poised to grow their market profitability while building on...