Brandzone organises branding workshop for SMEs

Brandzone Consulting LLC is set to host a Brand Spark Workshop, an innovative, practical and hands-on SME DIY Branding Workshop. The Workshop will take place on Friday, February 24th in Victoria Island, Lagos.

The theme for the Brandzone Brand Spark Workshop for this year is “Branding For Growth”. It is a gathering designed to enable Small and Medium Enterprises (SMEs) and Not-For-Profit organizations gain knowledge in the areas of branding, brand management and social media/content marketing.

The programme would provide the SME owners and visioners practical tool kit and guide for understanding branding with tips for growing their businesses leveraging branding. Participants shall learn to create their own brand stories and develop excellent communication messages that resonate with their target market. In addition, they shall learn to grow their client base and businesses with cutting edge brand strategy. They would also learn to share their brand story by optimizing social media and content marketing.

The participants profile for the Brand Spark workshop is a mix of Small and Medium Enterprises owners and Managers. They include CEOs, Brand Managers and Marketing and Communications professionals from diverse sectors such as Mortgage and Microfinance banks, Agriculture, Technology innovators, Social entrepreneurs Health and Nutrition, Beauty and Lifestyle, Not-For-Profit Managers and Consulting. They will gather to gain experiences and practical knowledge with deep insights about creating and managing their brands for increased bottom line growth.

According to Chizor Malize, Managing Partner Brandzone “As the nation grapples with the impact of dwindling oil fortunes, devalued currency and weakened economy, there is no better time to become more creative with brands and branding for quality, competitiveness and growth.

“Since consumers remain discerning and selective in their consumption habits the SME businesses must seek to project quality and differentiation for competitiveness and growth. This is where Branding comes in. Through branding, we seek to helping the SMEs to discover their inherent potentials, guide them in developing opportunities for brand positioning, design their differentiation path and building cutting edge brand strategies that keep them ahead of their competition” Malize enthused.

The workshop is structured to address the key and contemporary techniques in Branding. It would also offer social media communication strategies that can support SMEs drive increased brand penetration, revenue growth and profitability. The resource packed workshop programme includes several practical sessions to be anchored by subject matter experts.

The SME DIY Brand Workshop would provide insight and new knowledge on how to keep SME brands on the path of growth and profitability even in the most unconducive business climate like we experience today. It would provide insights on the strategies for connecting brands to consumers and sustaining consumer affinity while driving profitable businesses.


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