Adeniran returns to Airtel Nigeria as Director of Corporate Communications and CSR

By Abimbola Mohammed

One of the leading telecommunications companies in Nigeria, Airtel, has appointed Femi Adeniran as its new Director of Corporate Communications and CSR. One of the country’s corporate stars and most celebrated brand management experts, Adeniran has, in a close to two decades career trajectory, worked at GTBank, Wema Bank, Airtel and two administrations in Osun State, his state of origin.

The corporate guru, who made this known through his LinkedIn page wrote: “I am happy to share that I’m starting a new position as Director Corporate Communications and CSR at Airtel Nigeria.”

He added that in his new role, he would be advising, directing and leading Airtel’s strategy, and handling its public relations and crisis.

His words: “In this role, I will be responsible for advising (Executive Council), directing and leading the organization’s strategies, activities and deliverables related to Strategic Planning and Communications, External Relations/High Level Stakeholder Management, Public Relations and Crises and Issues Management, Internal Communications, Partnership and Advocacy for promoting Sustainability Agenda and Corporate Social Responsibility.”

“I will also be liaising with the Africa and Group Corporate Communications office to leverage Bharti-Airtel’s business performance and other activities in Nigeria,” he added.

Prior to his appointment at Airtel, Adeniran was Former Head of Corporate Communications GTBank, for 14years before bowing out in 2011 and later in January 2012, joined the administration of former governor Rauf Aregbesola in Osun State as Senior Special Assistant, Government PR & Public Affairs.

In 2014, this egghead was back in the corporate setting as he joined Wema Bank as Group Head, Brand and Marketing Communications. He was with the company for two years before his first stint at Airtel as Head, Public Relations Department.

With his background in program and project management, risk management, corporate and investor relations, and marketing and communications, Adeniran is believed to be well-equipped to take on this important role at Airtel Nigeria.

An accounting graduate of Olabisi Onabanjo University and a Lagos Business School Alumni, industry watchers believe his coming to Airtel this time around would further reposition the Telco brand and give it a strong top of mind awareness.

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