Brand Communication

Meme culture: is your brand walking toward the mountains?

A lone Adélie penguin waddles away from its colony. It ignores the sea, its mates,...

Simplify. Humanise. Unify: The new rules of B2B storytelling

For years, B2B marketing has tried to sound smart. However, in doing so, it lost...

MARKETING EDGE Publisher endorses new book “Winning  with Strategic Communications.”

In a business ecosystem where unpredictability reigns supreme, companies are often...

How brands are embracing ESG as a new marketing frontier

Nigerian brands are redefining their approach to the market as they shift focus from...

Omolara Banjoko A Marketing strategist with midas touch

Omolara Banjoko is a dynamic, results-oriented marketing manager with a proven track...

Why lasting brands live in the heart and cart

In the era of ease, practically any brand may earn a place in our shopping basket....

Tackling marketing’s awareness gap

Raising brand recognition might seem like an easy marketing hurdle to overcome. After...

Silent signals: how brands communicate without saying a word

We marketers have a tendency to fixate on words: campaign slogans, content, and execution....

Kingsley James urges industry reform, push for local production to strengthen marketing sector

Kingsley James, Managing Director and Chief Executive Officer of Indoor Design and...

IPG slashes 2,400 roles in 2025 as Omnicom acquisition nears decision point

Interpublic Group (IPG) cut its global headcount by 2,400 employees in the first...