This Wednesday, discerning viewers across the Integrated Marketing Communications (IMC) industry should tune in as MARKETING EDGE ON TV, Nigeria’s premier advertising, marketing, and brand-centric television program, hosts Dr. Olalekan Fadolapo, the distinguished Director General of the Advertising Regulatory Council of Nigeria (ARCON).
This special “Industry Conversation Segment” will offer an insightful session and provide a unique opportunity to reflect on Dr. Fadolapo’s widely acclaimed leadership and the immense contributions he has made to the growth and professionalism of the Nigerian advertising industry.
Also Read:Federal High Court gives ARCON regulatory power over digital and social media
The exclusive interview will air on TVC News DStv channel 418 at 12:30 PM, and WAP TV will broadcast the repeat at 8 PM. For those who miss the initial airings, TVC News will rebroadcast the interview on Thursday at 9:30 AM.
Dr. Fadolapo began his tenure five years ago with his appointment as the Registrar/CEO of the then APCON before it evolved into ARCON. His leadership has transformed the industry.
Stakeholders across the industry have consistently applauded his leadership. They describe him as “the best man for the job” who knows all the routes to the market square as well as the doors into the palace.
Also Read:₦1bn debt: ARCON wields big stick against 9mobile
His extensive background of over two decades in the advertising and marketing industry, including his impactful role as Executive Director/CEO of the Association of Advertising Agencies of Nigeria (AAAN), prepared him perfectly for the top regulatory job.
Under his guidance, the industry and the regulatory council have recorded tremendous growth, made significant impacts, and undergone major transitions, fundamentally changing the face of advertising in Nigeria. He has demonstrated his commitment to professionalism through landmark achievements such as the unbundling of Mass Communication—a strategic move that has successfully “brought the gown and the town together.” This reform responds directly to the critical need for industry-ready talent, ensuring that graduates can “hit the ground and start running immediately” to meet the future talent needs of the profession.
Dr. Fadolapo introduced the Advertising Industry Standards of Practice (AISOP) through strategic industry engagement. Stakeholders have hailed this crucial framework for its intent to “promote peace and growth of the advertising industry.” He has consistently explained that AISOP aims to “regulate, not to strangulate,” as it ensures fairness, equity, and justice while guiding the industry’s progress and addressing vital issues like payment thresholds and credit policies.
Read also: Meet MARKETING EDGE 2025 Q2 Virtual Summit Speaker – Bamigbaiye-Elatuyi
His leadership has also led ARCON to take decisive actions to sanitise the industry. The council has cracked down on unregistered practitioners, with the impending release of its membership register and a comprehensive directory of advertising agencies.
ARCON’s commitment to upholding industry standards and eliminating “quacks” reflects its dedication to transparency and credibility. Dr. Fadolapo’s firm stance against unethical practices signals zero tolerance for any actions that could “inhibit the Federal Government policy of inclusive industry growth.”
Also Read:MARKETING EDGE reschedules 2025 Q2 Quarterly Virtual Summit to June 13
He has extended his visionary efforts to the digital space, initiating reforms to regulate online content. He has clarified that ARCON does not intend to stifle creativity but seeks to ensure that advertising content online meets ethical standards and protects consumers. This pragmatic stance shows his global perspective and his commitment to modernizing the profession in a digitally-driven world.
Also Read:Federal High Court gives ARCON regulatory power over digital and social media
Under his leadership, the National Advertising Conference has been established and continues to thrive. This annual event, which he introduced, has become a permanent fixture on the industry’s calendar. It serves as a vital platform for discussing critical issues in the IMC sector, fosters collaboration among professionals and scholars, drives innovation, and addresses the challenges and opportunities the industry faces. The conference has earned praise for galvanizing the industry and contributing to national development.
As Dr. Olalekan Fadolapo joins MARKETING EDGE ON TV, viewers will gain invaluable insights from the celebrated leader behind these critical reforms and contributions. He will provide updates on recent developments in the industry and ARCON’s ongoing role in maintaining a stable and progressive advertising ecosystem in Nigeria.
Broadcast Schedule:
Wednesday, TVC News DStv channel 418 at 12:30 PM
Wednesdays, WAPTV at 8 PM and Thursdays at 9:30 am. for a repeat broadcast
Don’t miss this opportunity to hear from the architect of positive change in Nigeria’s advertising industry
Comment
No comments found.