Tag: Customer Engagement

Ad revenue of content creators to surpass traditional media this year

WPP Media has revealed that content creators will see a 20% increase in their revenue...

Countdown begins for MARKETING EDGE Q2 Virtual Summit, set for June 13

MARKETING EDGE has begun the countdown to its 2025 Q2 Quarterly Virtual Summit, which...

All eyes on Abuja as Nigeria prepares to host World Public Relations Forum 2026

As Nigeria clinched the hosting rights for the 2026 World Public Relations Forum...

MIPAN set to unwind at 2025 edition of Patron’s Day

The Media Independent Practitioners Association of Nigeria (MIPAN) will hold the...

MARKETING EDGE ONTV to host ARCON DG this Wednesday

This Wednesday, discerning viewers across the Integrated Marketing Communications...

Building authentic connections to win across generations

Globally today, there is an overwhelming fear as consumer behavior shifts rapidly...

The unseen revolution: Conversational commerce and the future of buying in Nigeria

In Nigeria’s thriving digital ecosystem in 2025, a subtle yet deeply disruptive...

Adopting a user-centric approach in marketing

By Hauwa Akinkunmi It’s hard to sell to people you do not know. I guarantee...

Plural Media founder launches new customer engagement platform

Founder of one of Nigeria's leading outdoor agencies, Plural Media, Mr Uduak Bassey...