Nigerian marketing

Consumers stopped buying perfection and started trusting brands with cracks

 Marketing’s most expensive lie is that perfection sells. For decades, brands...

Why brand measurement must shift from vanity metrics to revenue outcomes

 Thirty-nine per cent of marketers say lead quality matters most to their business...

Nigerian brands missing out on sponsorship goldmine – Agunloye

Nigerian brands are significantly underutilizing strategic sponsorship opportunities...

Orchestration: Why marketing must rise above AI hype

Artificial Intelligence has emerged as the latest doctrine in the marketing world....

Why Brand Managers,agencies must sit on  same side of the table — Williams Jonah

An industry conversation led by Williams Jonah, Brand & Program Manager at SO&U...

MARKETING EDGE ONTV hosts Remi Ogunpitan today

Today, MARKETING EDGE ONTV welcomes a creative giant whose work has defined modern...

Bolaji Okusaga calls for industry reinvention as PR sector battles economic pressures

Bolaji Okusaga, Managing Director of Precise Platform and its technology-driven subsidiary,...

The quiet force: Femi Adefowokan’s legacy of excellence beyond borders

 Femi Adefowokan recently received the Lifetime Achievement Award at the Marketing...

Omolara Banjoko Named Edge Outstanding Marketing Personality of the Year

Omolara Banjoko, Marketing Manager at FrieslandCampina WAMCO, emerged as one of the...

Brands, Events, and History

Sorry brands. Product benefits and USPs alone will no longer be sufficient in...