Brand Transformation

Omnicom wins IBM advertising account in major industry shake-up

IBM has appointed Omnicom Group to oversee its global media planning and buying,...

Trois Sitini emerges as the rising force in Integrated Marketing at the EDGE Awards 2025

Trois Sitini took center stage at the 13th edition of the EDGE Awards. Consequently,...

The Marketer’s Playbook for enduring growth

In business, much like in life, success is often seen as the ultimate goal. The accolades,...

Ad revenue of content creators to surpass traditional media this year

WPP Media has revealed that content creators will see a 20% increase in their revenue...

Countdown begins for MARKETING EDGE Q2 Virtual Summit, set for June 13

MARKETING EDGE has begun the countdown to its 2025 Q2 Quarterly Virtual Summit, which...

All eyes on Abuja as Nigeria prepares to host World Public Relations Forum 2026

As Nigeria clinched the hosting rights for the 2026 World Public Relations Forum...

MIPAN set to unwind at 2025 edition of Patron’s Day

The Media Independent Practitioners Association of Nigeria (MIPAN) will hold the...

MARKETING EDGE ONTV to host ARCON DG this Wednesday

This Wednesday, discerning viewers across the Integrated Marketing Communications...

Building authentic connections to win across generations

Globally today, there is an overwhelming fear as consumer behavior shifts rapidly...